Job Title: Customer Loyalty Manager at Montblanc
Key Responsibilities:
- Manage and execute regular & ad-hoc customer loyalty actions through tasks such as segmentation, customer data handling, contents/material preparation, vendor management, and result tracking.
- Coordinate activities/projects with other teams and departments to develop recruiting and retention strategies based on the customer journey.
- Nurture clienteling using the group's dedicated application tool: The View.
- Lead implementation and revision of personal information-related actions in boutiques and back office.
- Analyze customer data to understand customer profiles and build KPIs for CRM actions.
- Provide new ideas for actions based on customer data analysis and insights.
- Search and develop VIP gifts and activations to enhance the perception and value of Montblanc.
- Focus on increasing sales, upgrading the customer journey, and analyzing weaknesses and potentials in each boutique.
- Search for new customer recruitment opportunities such as partnerships and programs.
- Lead marketing intelligence projects and reporting within the Marketing team.
- Communicate proactively with HQ to align with the global Maison's strategy.
Other:
- Open-minded
- Brand marketing experience
- Flexibility and agility
- Good communicator
- Coaching skills
- Fluent in English
- Analytical skills (qualitative/quantitative)
- Team-work oriented
- Result oriented
- Awareness of the marketing environment and client demand
- Good command of computer and CRM tools
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