CRM Manager

3週間前


Shinjuku Montblanc Permanent

Job Title: Customer Loyalty Manager at Montblanc

Key Responsibilities:

  • Manage and execute regular & ad-hoc customer loyalty actions through tasks such as segmentation, customer data handling, contents/material preparation, vendor management, and result tracking.
  • Coordinate activities/projects with other teams and departments to develop recruiting and retention strategies based on the customer journey.
  • Nurture clienteling using the group's dedicated application tool: The View.
  • Lead implementation and revision of personal information-related actions in boutiques and back office.
  • Analyze customer data to understand customer profiles and build KPIs for CRM actions.
  • Provide new ideas for actions based on customer data analysis and insights.
  • Search and develop VIP gifts and activations to enhance the perception and value of Montblanc.
  • Focus on increasing sales, upgrading the customer journey, and analyzing weaknesses and potentials in each boutique.
  • Search for new customer recruitment opportunities such as partnerships and programs.
  • Lead marketing intelligence projects and reporting within the Marketing team.
  • Communicate proactively with HQ to align with the global Maison's strategy.

Other:

  • Open-minded
  • Brand marketing experience
  • Flexibility and agility
  • Good communicator
  • Coaching skills
  • Fluent in English
  • Analytical skills (qualitative/quantitative)
  • Team-work oriented
  • Result oriented
  • Awareness of the marketing environment and client demand
  • Good command of computer and CRM tools

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