Why PlayStation?
PlayStation isn't just the Best Place to Play — it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
組織:職場紹介 / About team and organization:
オムニチャネルマーケティング東京オフィスは、ソニー・インタラクティブエンタテインメント(SIE)のグローバルマーケティング組織の一部として、東京を拠点に活動しています。このチームは、ウェブサイト、Eメール、モバイルアプリ、コンソール、LINEなど一部のソーシャルチャネルを含む主要な顧客接点におけるエンゲージメントを強化するために、データ、テクノロジー、部門横断的な連携を活用し、重要な役割を担っています。
また、サンマテオおよびロンドンのグローバルチームと密接に連携しながら、グローバルオペレーションにも貢献しています。これにより、ローカルのニーズに即した施策をグローバル戦略と整合させ、PlayStationユーザーに対して一貫性とパーソナライズされた体験を提供しています。
The Omnichannel Marketing Tokyo Office is part of Sony Interactive Entertainment's Global Marketing organization. Based in Tokyo, this team plays a pivotal role in enhancing customer engagement across all key touchpoints—including websites, email, mobile apps, consoles, and select social channels such as LINE—by leveraging data, technology, and cross-functional collaboration.
The team works closely with global counterparts in San Mateo and London, contributing to global operations and ensuring that marketing strategies are both locally relevant and globally aligned. Through this collaboration, the Tokyo office helps deliver consistent and personalized experiences for PlayStation users worldwide.
職務内容 / job responsibility:
- 日本/APAC市場向けのユーザーエンゲージメント向上施策の企画・実行
- 日本のユーザー特性に合わせたマーケティングキャンペーンの立案(例:東京ゲームショウ向けコンテンツ)
- Sonyグループ各社とのデジタルマーケティング連携(例:Crunchyroll、Sony Music等との共同キャンペーン)
- クロスプロモーションコンテンツの開発と配信(例:PlayStationゲームとSony製品の組み合わせ)
- 3〜4名のチームメンバーおよび5〜10名のパートナー企業メンバーのマネジメント
- 日本/APAC地域における業務プロセスの効率化と改善
- Develop and execute strategies to enhance user engagement in the Japan/APAC market
- Design marketing campaigns tailored to Japanese user preferences (e.g., Tokyo Game Show promotions)
- Coordinate digital marketing initiatives with Sony Group companies (e.g., Crunchyroll, Sony Music)
- Create and distribute cross-promotional content (e.g., PlayStation games with Sony products)
- Manage a team of 3–4 members and 5–10 partner company members
- Streamline and improve operational processes across the Japan/APAC region
応募資格(求められるスキル、経験など) / Must Requirement(required skill and experience):
- マーケティング、ビジネス、または関連分野での実務経験(5年以上)
- デジタルマーケティングおよびユーザーエンゲージメント戦略に関する深い理解
- プロジェクト管理および組織運営スキル
- クロスファンクショナルチームとの協働経験
- チームマネジメント経験
- 日本語および英語での高いコミュニケーション能力
- Minimum 5 years of experience in marketing, business, or related fields
- Strong understanding of digital marketing and user engagement strategies
- Excellent project management and organizational skills
- Proven ability to collaborate with cross-functional teams
- Experience in team leadership and management
- High proficiency in both Japanese and English communication
歓迎スキルや経験など/Nice to have :
- ゲーム業界またはSonyグループ製品・サービスに関する知識・経験
- CRMシステムやモバイルアプリ開発に関する知識
- オムニチャネル戦略の企画・実行経験
- Kaizen(改善)思想をマーケティングに応用した経験
- Experience or knowledge in the gaming industry or Sony Group products/services
- Familiarity with CRM systems and mobile app development
- Experience in planning and executing omnichannel strategies
- Understanding and application of Kaizen philosophy in marketing
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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