仕事内容:
自社ホテルブランド/案件の「見せ方」を統一し、競合分析 → ベンチマーク設定 → ターゲットの言語化 → デザインへの落とし込みまでを一貫して担当してもらうデザイナーの業務委託ポジションです。対象は主に HP / LP / 広告クリエイティブ(静止画・バナー中心)。
▼主な業務内容
- 競合調査・ベンチマーク分析
- 国内外の競合ホテル・ブランドサイト、広告クリエイティブの収集
- 世界観・価格帯・ターゲットの整理と比較
- ペルソナ・ターゲット設定の支援
- 想定顧客像の言語化(年齢・所得・旅行スタイル・嗜好 など)
- どの感情・インサイトを動かすかの仮説整理
- クリエイティブコンセプト設計
- トンマナ / カラーパレット / フォント / 画角・写真の雰囲気などの定義
- コピーライターと連携したメッセージの方向性決め(兼任でも可)
- デザイン制作
- ホテルHP / LP のワイヤー〜デザインカンプ作成
- Web広告用バナー・SNS広告クリエイティブのデザイン
- 必要に応じて簡易な画像編集・レタッチ
- デザインガイドラインの作成
- 再利用しやすいデザインシステムやコンポーネントの整理
求める人材:
▼必須条件
- Web / グラフィックデザイナーとしての実務経験(目安:3年以上)
- サイト・LP・バナーなどの制作実績(ポートフォリオ提出必須)
- Figma / Adobe XD / Photoshop / Illustrator など主要ツールの利用経験
- 競合リサーチ〜コンセプト立案を含む上流工程に関わった経験
- リモートでのコミュニケーションに慣れている方
▼歓迎条件
- ホテル / 旅館 / ライフスタイルブランド / ラグジュアリー系商材のデザイン経験
- コピーライティングやディレクションも一部兼務できる方
- SNSやWeb広告運用チームとの協業経験
- モーション・動画クリエイティブの簡易制作ができる方
勤務時間・曜日:
勤務時間:週15時間〜(案件ベースで応相談)
稼働携帯:フレックスタイム制
働き方自由
・「午前だけ」「午後だけ」などライフスタイルに合わせたシフト調整可能
休暇・休日:
長期休暇取得可能(1週間の連休なども可能)
プライベートも大切にしながら働ける環境です
勤務地:
- フルリモート
- (ご出社の場合)屋内完全禁煙
給与:
時給3000円~
待遇・福利厚生:
社会保険完備
その他:
- 面接はzoomにて行います。
- 雇用形態:業務委託/副業
雇用形態: 業務委託
給与・報酬: 3,000円 (時給) 以上
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