Description

Marketing Manager

We are looking for a highly skilled and experienced Marketing Manager to join our User Marketing team.

About Us

Rakuten Commerce & Marketing Company provides advertising and marketing services, including digital ad business, research business, and YouTuber business.

We handle unique areas of the marketing industry, such as advertising and commerce.

Job Summary

The successful candidate will be responsible for various marketing activities related to user acquisition, retention, and engagement for our web and app services.

This role requires strong analytical skills, strategic thinking, and the ability to collaborate with cross-functional teams.

Responsibilities

• Manage and analyze key performance indicators (KPIs) related to user marketing
• Develop and execute strategies to acquire new users
• Plan and implement initiatives to engage and retain existing users
• Implement strategies to re-engage dormant users
• Conduct user analysis and research to gain insights for marketing initiatives
• Improve user experience through UI enhancements
• Plan and execute marketing campaigns, including social media campaigns
• Manage relationships with advertising agencies
• Coordinate and manage project timelines with development teams
• Prepare internal reports on marketing performance
• Collaborate with internal and external stakeholders

Work Environment

Our organization is diverse, with 10 business-side members and 15 PMs and engineer-side members on the development side.

We have two bases in Japan and Singapore, with various members working from new graduates to advertising platform and advertising agency professionals.

Mandatory Qualifications

• Minimum of 5 years of professional experience
• Minimum of 3 years of experience in user-focused marketing
• Experience in team management (small teams are acceptable)

Desired Qualifications

• App marketing experience
• Development project management from requirements definition to release
• Coordination and negotiation with related departments
• Analysis skills using SQL
• Communication using English

Salary

$120,000 - $150,000 per year

Location

Futako Tamagawa Rise Office