Vacheron Constantin Media Manager

2ヶ月前

Tokyo Richemont
  • This position is responsible for leading media buying and executing communication activities to increase brand awareness and gain audiences' understanding of the maison.
  • In consistency with international brand direction as well as local business objectives, plan and roll out Media Plan including tie-up activities to assure qualitative & quantitative exposures.

Key Responsibilities:

Key Responsibility 1: Planning & Executions of Media Plans

  • Build media strategies with qualitative & quantitative exposures and reach maximum level of targeted audiences.
  • Execute and implement media plans (both print & digital) effectively and efficiently including tie-up activities, on time and within budget.
  • Manage and control the brand position in the media landscape to establish the leading position in the market.
  • Ensure synchronized media activities online and offline.
  • Manage the media agency to optimize SEA effectively as well as other digital campaigns e.g. programmatic and display.

Key Responsibility 2: Executions of Digital Communication on Owned Media

  • Manage owned social platforms including official Facebook, Line and Instagram to post local topics on a regular basis.
  • Explore and bring in new digital knowledge to the maison.

Key Responsibility 3: Co-work with External/Internal Stakeholders

  • Lead and manage the media agency team.
  • Build good relationships with suppliers and production agencies.
  • Work effectively with PR manager.
  • Co-work with other internal teams such as Sales, Marketing, Retail, and HQ to achieve best exposing opportunities.

PROFILE:

Education:

University degree

Experience:

  • 5+ year experience in Media (preferred) or Marketing field
  • Luxury brand business experience is a plus
  • Experience in owned and bought marketing preferred

Skills :

  • Professional; Able to negotiate in tough situations and win trust
  • Good communicator; Articulate thoughts clearly
  • Strategic; Understand business direction of the Maison
  • Digital savvy; Curious about digital evolutions
  • Native fluency in Japanese and business fluency in English
  • Excellent skills in writing and wording

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