Media & Agency Manager (DMX Marketing)

4週間前

Chiyoda Kenvue
Kenvue Is Currently Recruiting For a

Media & Agency Manager (DMX Marketing)

What We Do

At Kenvue, we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON'S and BAND-AID that you already know and love.

Science is our passion; care is our talent.

Who We Are


Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you Join us in shaping our future–and yours.

For more information, click here.

Role Reports To

シニアディレクター, CHブランドマネジメント



Location:
Asia Pacific, Japan, Tokyo-To, Chiyoda

Work

Location:
Fully Onsite

What You Will Do


Who we are:
私たちKenvueは、日々のケアが持つ驚くべき力を信じています。100年以上の伝統と科学に根ざし、Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AIDなど、皆様がすでにご存じでご愛用いただいているアイコニックなブランドを提供しています。科学は私たちの情熱であり、ケアは私たちの才能です。私たちのグローバルチームは、インサイトとイノベーションに情熱を注ぎ、最高の製品をお客様にお届けすることに全力を注ぐ、多様で優秀な22,000人以上の社員で構成されています。専門知識と共感力を備えたKenvuerであることは、毎日何百万人もの人々の生活に影響を与える力を持つことを意味します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちとあなた自身の未来を、共に切り開いていきましょう。


所属:
マーケティング本部 デジタル&メディアエクセレンス


ポジション概要(Position Summary):
本ポジションは、全ブランドポートフォリオ(MW、Wound、SH、OTC、Baby)におけるメディア戦略の立案・計画・実行を統括し、ブランドチームと共にブランドビジョンの実現および事業成果の創出に責任を持ちます。
消費者、ブランド、ビジネス、メディア環境およびパートナーに対する深い理解をもとに、従来型メディア、新興メディア、インフルエンサー/KOL、プロフェッショナルメディア、PR活動を含むトータルなブランド体験の設計をリードします。また、インフルエンサーエンゲージメントやEC売上最大化にも貢献することが期待されます。
外部メディアパートナー(代理店)の選定、代理店体制の構築、デリバリー品質管理を主導し、ブランドポートフォリオ全体において最適なメディアおよび広告パフォーマンスを実現し、ビジネスKPIの達成を担います。


職務内容・責任(Role Duty & Responsibilities):
トータル・ブランド体験プランニング

各フランチャイズの事業目標達成に向け、E2E(End-to-End)のメディア戦略をリードする
従来型メディア、デジタルメディア、新興メディア、プロフェッショナルメディア、PRにわたる複数のメディアタッチポイントに関する専門的な理解と経験を活用する
外部メディア代理店および社内ステークホルダー(各ブランド/フランチャイズチーム)と強固な協業・エンゲージメントを構築する
KPI設定、成果物の整合、年間プランニングを含む外部代理店のマネジメント
APACリージョン/NEAクラスターのデジタルアナリティクスチームと密に連携する

人材育成(Grow the People)

強いチームを構築し、採用・育成・コーチングを通じてタレントを成長させる
メディアに関する基礎知識の提供を通じて、ブランドチームの成長を支援する

予算/ビジネスマネジメント

最新のビジネス状況および各ブランドの目標・優先順位を理解し、ポートフォリオ目標達成に向けてリソースを最適に配分する
予算管理に責任を持ち、最適な投資配分を設計・実行する
メディア代理店フィーの管理


応募資格(Qualifications):
経験・行動特性(Experience & Behavior)

理想的には5年以上のコミュニケーション/アクティベーション経験
および(または)5年以上のメディアプランニング/バイイング経験
コミュニケーションプランニングおよび実行施策の実績
財務、R&D、RA、法務、PR、営業、GFO/NEAクラスターと連携したプロジェクトマネジメント経験
消費者インサイトや未充足ニーズを特定し、その学びをコミュニケーションビジョンに反映できる能力
消費者ニーズ創出を起点としたコミュニケーションイノベーションにより、ゲームチェンジを起こす触媒となれること(変革のためにリスクを取る姿勢)
目標共有、優先順位設定、リソースプランニングを通じて成果を出せる強いチームを構築し、JPLTおよびリージョン/NEAクラスターなど主要ステークホルダーの承認を獲得できること
APACリージョン/NEAクラスターと主体的に連携し、グローバル/リージョナル施策を推進できること
適切な方法でチームをエンゲージし、動機付けながら目標達成を導くロールモデルとなれること
ビジネスオーナーとしてのマインドセットを持ち、リスクを予見しながらコンティンジェンシープランを主体的に策定・実行できること

専門性・スキル(Expertise / Skill)


事業パフォーマンス管理:
P&L管理、市場データ分析、ビジネスドライバー分析

データ分析スキル(メディア/デジタルアナリティクス、ソーシャルリスニングツール)
デジタルマーケティングに関する専門知識
KPIトラッキングおよびプランニングを含むメディア専門性 (従来型メディア、新興メディア、プロフェッショナルメディア、インフルエンサー/KOLメディア)
ECビジネスに関する理解および実務経験

Kenvueは、機会均等雇用主であることを誇りに思っています。すべての有資格者は、人種、肌の色、宗教、性別、性的指向、性自認、年齢、国籍、退役軍人の地位、またはその他の法的に保護された特性に関係なく、ビジネスニーズ、職務要件、および個人の資格に基づいて雇用の検討を受けます。

Position Summary


This role is responsible and lead for all brands portfolio (MW, Wound, SH, OTC, and Baby) media strategy, planning, execution to achieve brand visions and co-own the business result together with brand team.

This role is expected to lead the design of total brand experience including traditional media, emerging media, Influencer & KOL, professional media, and PR activity, influencer engagement, EC sales maximization with the deepest understanding of consumer, brands, business and media environment/ counterpart insight.

This role is also expected to lead the external media partner agency selection / agency structure development / agency delivery quality control / to deliver best media & AD performance for our brand portfolio to deliver the business KPI.

Role Duty & Responsibilities

Total Brand Experience Planning

Lead E2E Media strategy to achieve each franchise business goal.

Leverage full expert of multiple media touch point understanding and experience from traditional media, digital media, emerging media, professional media and PR.

Need strong collaboration and engagement skill to drive and engage external media agency as well as internal stakes holders i.e.

each brand, franchise team.
Management of external agency from setting right KPI, alignment of deliverables, and yearly planning.
Work closely with APAC Region/NEA Cluster Digital analytics

Grow the People

Create a strong team. Grow talent through effective recruitment, development, coaching.
Support to grow brand team by equipping the basic knowledge for media.

Budget/ Business Management


Prioritizes and ensures resources are focused to deliver portfolio objectives by understanding the latest business situation and each brand objective/ priority.

Accountable to manage the budget and come up with the best way to spend $.
Media agency fee management

Experience & Behavior

Ideally 5+ years communication/activation experience
and (or) 5+ years Media planning/buying experience
Has track record of communication planning/execution initiatives
Led project management liaising with Financial, R&D, RA, Legal, PR, Sales and GFO/NEA Cluster
Identify consumer insight and unmet needs by stretching the connection and adapt the learning to Communication vision
Become a catalyst to change the game by bringing communication innovation via consumer needs creation. Willing to change the risk to achieve the change
Create the strong team which enable to achieve the goals through sharing the objective, priority setting and resource planning. Get approval from key stakeholders such as JPLT and Region/NEA Cluster. Pro-actively works with APAC Region/NEA Cluster on global/regional initiatives
Behave as a role model by achieving the goal by engaging and motivating the team in right manner
Business owner mindset. Orchestrate the team to achieve the business goals by foreseeing the risks ahead and pro-actively works on the contingency plan

Expertise/Skill

Business performance tracking:
P&L management/market data analysis/business driver analysis
Data analysis (media/digital analytics/social listening tools)
Digital marketing expertise
Media expertise in both KPI tracking and planning (traditional media, emerging media, professional media, influencer & KOL as media)
EC business understanding & experience


If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

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