Job Purpose:
The
Digital Marketing Manager – Media and Campaigns
is responsible for planning, executing, and optimizing paid media campaigns across digital channels to drive lead generation and ROI. This role manages social media advertising, CRM/drip programs, and ensures alignment with global campaign guidelines. A critical focus is on
agency management for media buying and creative execution
, while maintaining oversight and accountability for performance and strategic direction, reporting functionally to Head of Digital Strategy but operationally dotted line to Senior Digital Partner – Channel to drive optimized results.
Key Responsibilities:
- Stakeholder Management:
-Drive a higher level of adoption and buy in of digital marketing from various stakeholders
-Elevate the importance and awareness of digital marketing and advanced marketing methodology
- Paid Media Strategy & Execution
-Define paid media strategy across search, social, and display platforms.
-Oversee campaign planning and ensure alignment with global frameworks.
- Campaign Management
-Own end-to-end campaign lifecycle: briefing, media planning (execution and reporting via agency)
-Ensure campaigns meet KPIs and deliver measurable ROI.
- Agency Engagement & Oversight
-Act as primary liaison with media and creative agencies for campaign execution
-Provide clear briefs, approve plans, and monitor agency performance against SLAs
-Ensure agency deliverables meet brand standards, timelines, and quality benchmarks.
- Own Delivery vs. Agency Dependency
- Agency-led:
Media buying, creative development, localization, and execution. - In-house responsibilities:
Strategic planning, budget allocation, KPI setting, performance analysis, and stakeholder reporting. - Performance Analysis & Optimization
-Track campaign KPIs (CTR, CPC, conversion rates) and provide actionable insights.
-Recommend optimizations to agencies and internal teams for cost efficiency and lead quality.
- Cross-Functional Collaboration
-Work with Channel Marketing, Marcom for campaign consistency and creative assets
-Partner with global teams for adherence to campaign frameworks and best practices.
Scope of Work:
- Primary Focus:
Animations of Paid media campaigns, CRM/drip programs - Key Deliverables:
-Paid media plans and performance reports
-ROI analysis and optimization recommendations
-Agency briefs and quality evaluations
- Collaboration:
- Internal:
Marcom, Commercial BU. - External:
Media agencies (execution), Creative agencies (assets), Global campaign teams.
KPIs & Success Metrics:
- Paid Media Performance: new names
- Campaign ROI
- Agency Management:
- Lead Generations and Opportunity generation
Qualifications & Experience:
- Education:
Bachelor's degree in Marketing, Digital Media, Business, or related field. - Experience:
-5+ years in digital marketing with a focus on paid media and campaign management.
-Proven experience managing agencies and optimizing media performance.
- Skills:
-Expertise in paid media platforms (Google Ads, Meta Ads, LinkedIn, etc.).
-Strong analytical skills for campaign performance and ROI tracking.
-Excellent communication and stakeholder management skills.
-Ability to manage multiple campaigns and deadlines effectively
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