Job Purpose:
The Digital Marketing Manager – Media and Campaigns is responsible for planning, executing, and optimizing paid media campaigns across digital channels to drive lead generation and ROI.
This role manages social media advertising, CRM/drip programs, and ensures alignment with global campaign guidelines.A critical focus is on agency management for media buying and creative execution, while maintaining oversight and accountability for performance and strategic direction, reporting functionally to Head of Digital Strategy but operationally dotted line to Senior Digital Partner – Channel to drive optimized results.
Key Responsibilities:
Stakeholder Management:
- Drive a higher level of adoption and buy in of digital marketing from various stakeholders
- Elevate the importance and awareness of digital marketing and advanced marketing methodology
- Define paid media strategy across search, social, and display platforms.
- Oversee campaign planning and ensure alignment with global frameworks.
- Own end to end campaign lifecycle: briefing, media planning (execution and reporting via agency)
- Ensure campaigns meet KPIs and deliver measurable ROI.
- Act as primary liaison with media and creative agencies for campaign execution
- Provide clear briefs, approve plans, and monitor agency performance against SLAs
- Ensure agency deliverables meet brand standards, timelines, and quality benchmarks.
Agency-led: Media buying, creative development, localization, and execution.
In-house responsibilities: Strategic planning, budget allocation, KPI setting, performance analysis, and stakeholder reporting.
Performance Analysis & Optimization
- Track campaign KPIs (CTR, CPC, conversion rates) and provide actionable insights.
- Recommend optimizations to agencies and internal teams for cost efficiency and lead quality.
- Work with Channel Marketing, Marcom for campaign consistency and creative assets
- Partner with global teams for adherence to campaign frameworks and best practices.
Scope of Work:
Primary Focus:
Animations of Paid media campaigns, CRM/drip programs
Key Deliverables:
- Paid media plans and performance reports
- ROI analysis and optimization recommendations
- Agency briefs and quality evaluations
Collaboration:
Internal:
Marcom, Commercial BU.
External:
Media agencies (execution), Creative agencies (assets), Global campaign teams.
KPIs & Success Metrics:
Paid Media Performance:
new names
Campaign ROI
Agency Management:
Lead Generations and Opportunity generation
Qualifications & Experience:
Education:
Bachelor's degree in Marketing, Digital Media, Business, or related field.
Experience:
-5+ years in digital marketing with a focus on paid media and campaign management.
- Proven experience managing agencies and optimizing media performance.
Skills:
- Expertise in paid media platforms (Google Ads, Meta Ads, LinkedIn, etc.)
- Strong analytical skills for campaign performance and ROI tracking.
- Excellent communication and stakeholder management skills.
- Ability to manage multiple campaigns and deadlines effectively
-
Tokyo Schneider ElectricThe Digital Marketing Manager – Media and Campaigns is responsible for planning, executing, and optimizing paid media campaigns across digital channels to drive lead generation and ROI. · Bachelor's degree in Marketing, Digital Media, Business or related field. · Define paid medi ...
-
Tokyo Schneider ElectricThe Digital Marketing Manager – Media and Campaigns is responsible for planning executing and optimizing paid media campaigns across digital channels to drive lead generation and ROI. · This role manages social media advertising CRM/drip programs and ensures alignment with global ...
-
Japan Henkel groupWe are looking for a proactive and creative Digital Marketing Specialist to plan and execute global digital marketing initiatives. · Plan, implement, and report on global digital marketing campaigns using platforms such as social media and website. · Own manage digital marketing ...
-
Shinagawa-ku, Tokyo Henkel ￥900,000 - ￥1,200,000 per yearWe are looking for a proactive and creative Digital Marketing Specialist to plan and execute global digital marketing initiatives.The role focuses on managing campaigns across social media and web platforms to drive brand engagement and achieve business KPIs. · ...
-
Marketing Manager
4週間前
Tokyo CXCThis position involves developing and executing the local B2B marketing strategy for Japan. It covers credit, data, and information services for financial institutions, non-bank lenders, enterprises, and SMEs. · ...
-
Marketing Manager
3週間前
Tokyo CXCWe are looking for a Marketing Manager to develop and execute client-focused marketing strategies that drive engagement and brand awareness.You will translate business and product strategies into impactful marketing campaigns across multiple channels – events, webinars, social me ...
-
Tokyo Nike Full timeWe seek a Lead Digital Marketing Social who is passionate about shaping the future of sport and elevating consumer experiences across Nike's owned social media channels. · ...
-
Tokyo Nike Full timeThis role partners closely with the Japan Marketing team and the Asia Pacific Latin America (APLA) Marketing team to deliver major brand initiatives. It also works with Nike Digital and cross-functional teams to create seamless consumer experiences and drive demand across digital ...
-
Tokyo Nike Full timeThe Lead, Digital Marketing 3PP works closely with the Director of Digital Marketing in Tokyo. · ...
-
Marketing Intern
1週間前
Tokyo LiferayWe are looking for an enthusiastic and motivated intern to join our marketing team in Japan. As an intern, you will be responsible for supporting our digital marketing efforts, including web, email, content, social media and paid advertising campaigns. · Key Objectives & Responsi ...
-
Marketing Manager
4週間前
Tokyo CXCWe are seeking a Marketing Manager to drive brand awareness and customer engagement in Japan. You will develop and execute client-focused marketing strategies, managing campaigns across events, webinars, social media and email while supporting regional sales growth. · ...
-
Senior PR Manager
2週間前
Tokyo Binance Full time· ...
-
Digital Manager
1ヶ月前
Tokyo Publicis Groupe JapanWe are on the hunt for an analytical and strategic Digital Programmatic Manager to play a pivotal role in the crafting and execution of digital initiatives for our team. · Working on our key client, ADOBE, you will be an integral member of the digital team, you will be expected t ...
-
Digital Manager
1ヶ月前
Tokyo Publicis Groupe JapanWe are on the hunt for an analytical and strategic Digital Programmatic Manager to play a pivotal role in the crafting and execution of digital initiatives for our team.Working on our key client ADOBE you will be an integral member of the digital team you will be expected to form ...
-
Marketing Manager
1ヶ月前
Tokyo CRIFWe are seeking a local marketing manager who can develop and interpret business and product strategies into market engagement with customers and prospects via a client-centric marketing plan by key segments. · Responsible for the effective development, execution and measurement o ...
-
Tokyo HOSHIKAWA K.K.We are searching for a Digital Marketing Group Manager to lead the planning and execution of our digital marketing strategy. · This role plays a critical part in driving brand content, media performance, and digital transformation, · with strong visibility across regional and glo ...
-
Tokyo Publicis Groupe JapanWe are on the hunt for an analytical and strategic Associate Digital Planner to play a pivotal role in the crafting and execution of digital initiatives for our team. · Working two key clients Brown Forman (Jack Daniels) and Swarovksi, you will be an integral member of the digita ...
-
Digital Planner
7日前
Tokyo Publicis Groupe JapanWe are on the hunt for an analytical and strategic Digital Planner to play a pivotal role in the crafting and execution of digital initiatives for our team. · ...
-
Tokyo Publicis Groupe JapanWe are on the hunt for an analytical and strategic Associate Digital Planner to play a pivotal role in the crafting and execution of digital initiatives for our team. · Assist in developing and executing digital campaigns for your clients under the guidance of senior digital mana ...
-
Digital Planner
2ヶ月前
Tokyo Publicis Groupe Japan ￥2,000,000 - ￥2,800,000 per yearWe are on the hunt for an analytical and strategic Digital Planner to play a pivotal role in the crafting and execution of digital initiatives for our team. · Working on one of our most important clients you will be an integral member of the digital team, delving into campaign br ...
-
Tokyo The Luxe NomadWe are looking for a commercially driven Growth Marketing Lead with a sharp understanding of omni-channel marketing to lead customer acquisition, retention, and loyalty at every stage of the guest journey. · The Luxe Nomad connects a global audience with some of Asia-Pacific's mo ...
