Marketing Research Expert

1週間前

Location: Tokyo, Tokyo JP Randstad Sourceright

Job Number:

External Description:

Location: Tokyo

Salary: 8M~13M (negotiable)

Department: Commercial & Marketing Innovation 

Key Responsibilities 

The Market Researcher / Analyst will: 

Design/Plan:  

  • Drive the design and implementation of primary market research using proper methodology  to provide an accurate understanding of the current situation of our brands. Additionally, it will  aim at addressing key questions of interest (i.e., commercial strategy, forecasting, resource  allocation, demand) based on the current business challenges/opportunity defined by our  stakeholders. 

    • Analysis and delivery:  

  • Prepare actionable insights by combining a clear and concise analysis and synthesizing outputs  across the multiple data sources (market research, in-house data and secondary research reports) ➢ When needed, analyze raw data or work with analytical resources within our C&MI team to  deliver complementary insights that go beyond the reports provided by vendors. 

    • Project management:  

  • Manage the third-party market research vendors effectively, integrate their feedback where  possible into our overall design, and ensure that they deliver the results timely and at the  expected quality (reporting, data structure and documentation). 

    • Education/Professional Experience 

  • At least 3 years of experience in the Pharmaceutical industry in a Market Research Role. 
  • Strong experience and track record of running qualitative and quantitative primary market  research (planning, scheduling, vendor management, questionnaire preparation) with special  attention to producing clear, actionable reports that focus on the actionability of findings, and not  just relying on reports provided by vendors. 
  • Experience with hands-on analysis of Secondary data from various sources. Knowledge of statistics  and experience with a programming language (Python/R) for Data analysis, visualization would be  strong assets for this position, while not mandatory. 
  • Able to display critical thinking towards the results of a market research, understand its limitations,  implications, and what needs to be done to confirm findings. 
  • A systematic approach to work maintaining accountability, plans and demonstrations of success
    • Excellent communication skills; written, oral and listening
  • Good presentation skills: know how to get to the point quickly and precisely. 

    • Languages 

  • Fluent in Japanese (native or equivalent) 
  • Business level in English 
  • In both languages, display conciseness and precision when delivering information to counterparts. 

    • Skills & Competencies 

  • Obsessed with Customers and Patients: you represent the voice of customers in the company, and  your market research and secondary data insights should guide our strategy and tactics to optimize  our market's approach. 
  • Act at the owner: you know your goals and commit to your projects to deliver on time, on quality,  and meet or even exceed the expectations of your clients 
  • Be curious and innovate boldly: be aware of the advances in terms of market research  methodology, and data sources available for purchase on the Japanese market – be proactive to  experiment with new ideas and new data sources to meet our needs. 
  • Simplify and act with urgency: always consider how we can improve our existing designs,  processes and operations, to make them more efficient and deliver results even faster than before.
  • Raise the bar: your role is to drive changes in our go-to-market approach, so the results of your  projects and research should lead to clear, specific and actionable recommendations for our  partners in Sales and Marketing.

    • Job Number:

    Community / Marketing Title:
    Marketing Research Expert

    Location_formattedLocationLong:
    Tokyo, Tokyo JP

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