Business Overview
Rakuten is Japan's largest marketplace and Internet ecosystem, offering a wide range of more than 70 services, including e-commerce, travel, banking, fintech, food delivery, golf, insurance, instant messaging, and mobile networking.
Rakuten offers more than 140 services worldwide, of which Communications & Energy Company is the division that operates the cell phone business and other telecommunications and electric energy-related businesses.
Please see below for a list of Communications & Energy Company's services*.Department Overview
As a retail electricity provider of the Rakuten Group, Rakuten Electricity provides "Rakuten Denki," an electricity service for general households, and "Rakuten Gas," a city gas service.
The service features a simple design with a basic charge of zero yen and a single metered charge based on the amount of electricity used, instead of the complicated and difficult electricity rate plans of the past.
The service allows customers to receive Rakuten points based on their electricity bills and to pay their electricity bills with the points.
Furthermore, the digitization of the energy field is expected to continue in the future, including the digitization of electricity meters, the development of mobile communication technology, and the spread of IoT and AI.
With the spread of distributed power resources such as solar power generation, storage batteries, and electric vehicles, virtual power plants (VPPs) can be used to control and optimize power supply and demand, bundle power sources generated by each household, and mutually trade power.
I can also imagine a future where this is done.Against this backdrop, we aim to establish a new power platform by leveraging Rakuten Group's IT technology and big data.
PositionWhy We Hire
Recruitment of additional staff.
From 2023, we will select the service development of the business and focus on the points where Rakuten Group's strength of personalized x online can be demonstrated, and the business scale is several tens of billions of yen with stable revenue growth in 2023 and 2024.
Rakuten Group's "energy domain" is a tens of billions of yen business. The new service development team will be in charge of developing new services to further expand the business.
Specifically
Market research (current market research, competitor research, etc.)
New service planning (planning new services based on research results)
Promotion toward realization (drafting proposals, discussing with internal stakeholders, fleshing out business models, etc.)
Internal and external collaboration (marketing, development, project management for service launch in cooperation with external vendors, etc.) Internal and external collaboration (marketing, development, project management for service launch in cooperation with external vendors, etc.)
Examples of new service studies
Preparation of new rate menus (e.g. rate menus for all electrification)
Since this is an infrastructure business, service planning that is solid and highly feasible is required, rather than innovative new services.
Rakuten Energy's business scale is still in the tens of billions of yen.
You will be able to be involved in major decision-making that will affect the coming years in the Rakuten Group's future important domain of energy.
Marketing team
Number of people: 4 people
Composition:
men and women in their 30s-40s
All are mid-career hires, some with no experience in the energy industry.
Mandatory Qualifications
Experience in any of the following
Experience in new service development, business development, research and analysis of new initiatives, new planning, consulting, etc.
Desired Qualifications
Business level English
Power industry experience
Experience communicating with management
Additional Information On Secondment
After joining Rakuten Group, Inc. you will be transferred to Rakuten Mobile, Inc.
#business #strategyplanning
#serviceplanner #communicationsandenergy
Languages
Japanese (Overall - - Fluent)
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