Tokyo アステリア株式会社 ¥900,000 - ¥1,200,000 per year
弊社製品のHandbookシリーズの国内外での認知拡大と導入促進を推進するお仕事をお任せします。
特にデジタル収納アプリ『Handbook X』の成長加速に向けて、マーケティング戦略の立案からデザイン制作までを一貫して遂行できる人材を求めています。
業務内容
①クリエイティブ制作(ディレクション)
・ 顧客向け提案書や提案資料の制作
・営業トークスクリプト、デモ資料、利用ガイドの制作
・ 営業・展示会で活用するプレゼン資料、パンフレット、ホワイトペーパーの制作
・ ウェブサイト、LP、バナー広告、SNS投稿用ビジュアルの制作
・アプリストアの運用に関する制作
・動画コンテンツ(チュートリアル・プロモーション動画)の制作・編集・ディレクション

②マーケティング施策の企画・実行
・国内外でのイベント/展示会の企画・運営
・ デジタルマーケティング(広告、SNSなど)でのリード獲得
・ その他、プロダクト特性を活かした施策の実施

③ブランディング
・認知度向上と製品価値の醸成における企画の提案

④ 数値管理・改善
・リード獲得数、CVR、広告効果など主要KPIの把握
・制作物や施策の効果測定の分析による改善案の提案

応募資格(必須要件)
・SaaSまたはITサービスでのマーケティングもしくはコミュニケーションの実務経験(5年以上)
・画像編集の経験(Illustrator, Photoshop, Figmaなど)
・MS Officeの実務経験(Word、Excel、PowerPointなど)
・施策の効果分析の経験
・日本語ネイティブレベル

応募資格(歓迎要件)
・新規事業におけるマーケティングもしくはコミュニケーションの経験
・動画編集の経験(After Effects, Premiereなど)
・海外市場向けのマーケティングもしくはコミュニケーション経験
・ブログ記事、SNS広告などのライティング経験
・英語での基本的なコミュニケーション

人物イメージ
・楽しく新しいことにチャレンジできる方
・複数の業務を並行して担当できるセルフマネジメントスキルを有する方
・チームや外部パートナーと主体的に取り組める方
・常に新たな情報をキャッチアップし、必要によっては業務に落とし込むことができる方
・営業、制作の両方の現場に対しての理解がある方 ・楽しく新しいことにチャレンジできる方
・グローバルサウスを含む多様な文化背景を理解して業務を推進できる方
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