Job Title: Shopper Activation
The successful candidate will be responsible for in-store communication and tool development to achieve performance and distribution targets. This role requires a shopper insight-based approach to maintain competitiveness of client value.
Main Responsibilities:
- Grow sales annually by achieving medium- and long-term stretch goals, with a focus on increasing focus items by over 10%.
- Set clear targets and KPIs, developing in-store tools and communications to achieve them.
- Manage budgets effectively, maximizing ROI.
About the Role:
- Develop communication tools based on shopper insight.
- Create customer opportunities and value with the sales strategy team.
- Identify growth opportunities from the shopper's perspective.
- Develop plans to drive category strategy and customer value, reviewing them for PDCA (Plan-Do-Check-Act).
Value Creation:
- Create opportunities and contribute to the category through in-store tools based on shopper analysis using in-store surveys.
- Contribute to the category by creating opportunities and developing communication tools for customers based on shopper research using external agencies.
- Improve ROI through validation of customer-facing actions, providing insights to the brand team.
KPI Tracking and Gap Fill:
- Track weekly KPIs for promotion packs (pre-sale and actual).
- Track monthly KPIs for focus items and brand total.
- Develop lead gap fill plans and track executions.
Qualifications:
- 3+ years of trade marketing and sales experience in an FMCG company.
- Experience in challenging new things and meeting or exceeding high expectations even after failure.
Key Skills:
- Outside In Focus: Lead externally to drive today and tomorrow's success.
- Owner Mindset: Take personal accountability for performance to drive collective success.
- Daring Spirit: Ignite courage to spark innovation.
Location: Asia Pacific-Japan-Tokyo-To-Chiyoda
Job Function: Sales Administration
Organization: JNTL Consumer Health K.K.
Salary: Estimated salary is $80,000 - $120,000 per year, depending on experience.
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