Job Description
Business Overview
The Rakuten Group offers over 70 services in Japan and overseas across a wide range of fields, including internet services such as e-commerce, travel, and digital content, credit cards, fintech (financial) services such as banking, securities, electronic money, and smartphone app payments, mobile services such as mobile carrier operations and even professional sports. By organically linking these services through membership, centered on Rakuten members, we have formed a unique "Rakuten Ecosystem."

• Rakuten's Business in Numbers

Department Overview
Since its founding in 1997, Rakuten has expanded its business scale centered on its shopping mall business, Rakuten Ichiba, and credit card business, Rakuten Card. We have also successfully launched a new telecommunications business, Rakuten Mobile. Based on these three pillars, Rakuten has grown to ¥2.3 trillion in group revenue by fiscal year 2024.

We believe that the expansion and growth of our advertising business will become a fourth pillar of our key business areas that will drive the Group's future growth.

In addition to our existing businesses, including our internet advertising business, "Rakuten Marketing/LinkShare", marketing research business, "Rakuten Insight", and marketing solutions business, "Rakuten Data Marketing", we have a vision to create new business models by leveraging synergies with the "Rakuten Ecosystem," leveraging all of our advertising business assets, including our 70+ services, "Rakuten Membership", "Rakuten Points", "brand power", and "member data", to contribute as an unrivaled marketing partner to our clients.

Position
Why We Hire
Leveraging our established business foundation, we are pleased to announce the establishment of a new Business Development Department in October 2025. This new department aims to achieve further growth and create value for society.

This organization is designed to go beyond the confines of existing businesses, taking a future-oriented approach to "0 to 1" business creation. In a rapidly changing market environment, we believe that collaboration with external expertise and individuals with diverse backgrounds is indispensable.

Therefore, for this recruitment drive, we are seeking individuals who can challenge themselves across internal and external boundaries to drive new businesses forward speedily and practically. We aim not just to generate ideas, but to create businesses that make a societal impact and achieve sustainable growth.

We are looking for colleagues who can join us in finding, nurturing, and shaping new business seeds into concrete realities.

Attractions

• Challenge"0to1"Business Creation:You can take the lead with significant autonomy, from idea validation to commercialization.
• Freedom and Speed:As a newly established department, you'll be in an environment where your intentions can be directly reflected.
• Collaboration with Diverse Talent:You'll gain broad knowledge and a strong network by collaborating with internal and external professionals and startups.
• Mission Directly Linked to Management:You can drive projects that shape the company's future in close proximity to the management team.
• Career Expansion:Business development experience can lead to future management positions or even entrepreneurship.

Position Details

• Planning and Development of New Advertising Products:Conceive and implement new media and ad products from scratch, accurately grasping market and customer needs.
• Promotion of Partnerships and M&A with Domestic and International Platformers:Explore and execute strategic alliances and M&A with major platformers and technology partners.
• Formulation of Growth Strategies and Pivoting for Existing Products:Analyze challenges in existing services and lead the redefinition of businesses or their transformation into new directions.
• End-to-End Responsibility from Business Plan Formulation to Promotion:Broad involvement from research, business model design, and proof-of-concept to service launch and monetization.
• Collaboration with Management and Internal/External Stakeholders:Lead resource procurement and team formation necessary for business growth.

Work Environment

• Department: Ad & Media Company /Global Ad Division:Approximately 700 employees
• Assigned Department:New Business Development Department:2 members
• Age Range:30s to 40s
• Ratio:More than half are mid-career hires

As a lean and elite organization, each individual has significant autonomy, and the environment allows for a speedy approach to work. Furthermore, in this nascent phase, it's an open environment where you can proactively propose challenges and measures, working closely with management.

Mandatory Qualifications

• Practical experience in advertising and marketing (3+years)
• Experience in launching/renewing new businesses or products
• Practical experience in alliances and M&A with domestic and international partners
• Skills in developing business plans and revenue models based on market analysis
• Strong project management and communication skills
• Practical experience working in English

Desired Qualifications

• Individuals who enjoy the challenge of creating new value from scratch.
• Individuals who can make rapid decisions and achieve results even in highly uncertain environments.
• Individuals with strong communication skills who can collaborate with diverse internal and external stakeholders.
• Individuals who aspire to become business leaders or hold management positions in the future.

Other Information
Additional information on Location
Rakuten Crimson House

1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional Information On English Qualification
English Requirement: Yes

• TOEIC, TOEFL, IELTS, etc.
• Details will be provided if you proceed to the selection process.

Rakuten Group, Inc. Homepage Link

• Recruitment * Employment type is detailed
• Rakuten

business #strategyplanning #serviceplanner #BusinessDevelopment #adandmedia

Languages
English (Listening - 3 - Advanced), English (Speaking - 3 - Advanced)