求人内容
Primary Function Of Position
The Endoluminal Product Marketing Manager, Japan will lead the development, implementation and management of new and existing Endoluminal products in Japanese market.
This role is responsible for driving product adoption, optimizing portfolio performance, and identifying opportunities to maximize clinical and commercial value.
The manager will work closely with regional sales and global marketing teams to tailor product positioning, messaging, and launch plans to local Japanese market needs.
The ideal candidate combines a deep understanding of the interventional pulmonary and thoracic surgery landscape in Japan with strong strategic, analytical, and cross-functional leadership skills.
This role requires significant collaboration with global partners, APAC regional partners and many functions within the Intuitive Japan team.Roles And Responsibilities
Key Objectives:
Plan and implement new product launch plans
Control new product introduction process with internal and external business partners
Manage Product End of Life to optimize product-generations in the Japanese market
Plan and execute down-stream marketing programs to increase market share
Support sales organization by providing a comprehensive marketing toolkit to drive rapid adoption of the technology
New Product Launch
Manage/coordinate cross-functional launch preparative activities and schedule
Document control related to new product launch
Manage the marketing budget for assigned new product lines
Research/analyse industry trends, customer-needs, scientific developments and competitive status
Develop localized product positioning and value propositions for the products to be marketed and sold in Japanese market
Formulate pricing strategy and sales forecast to meet product/procedure revenue and profitability goals
Develop localized marketing materials in collaboration with internal and external business partners
Conduct pre-market clinical evaluation with KOL physicians
Develop and implement launch initiatives and events
Support new product training to the commercial team
Product Lifecycle Management
Formulate and implement a localized product-mix strategy for Japanese market in collaboration with internal and external business partners
Monitor and analyse post-launch sales trend and take lead of corrective actions
Gather VOC and make reports to appropriate internal and external stake holders
Analyse product line performance from both a quantitative and qualitative standpoint to determine plan for discontinuation
Support To Sales Organization
Continuously share updated product knowledge to the commercial team
Develop effective selling-support materials for assigned product lines
Implement joint field visit to support product-detailing and demonstrations/in-services
資格
College degree, graduate degree desired
5+ years' marketing experience, including at least 3 years of product marketing experience in medical device industry
Proven ability to effectively position and message product/procedure and develop strong sales support to drive product/procedure adoption
Excellent oral and written communication skills and group presentation skills in both the English and Japanese command
Good planning, time management and organizational skills
Interpersonal skills to work across multiple constituents and work effectively with internal and external business partners
Good analytical and process skills
Must be well versed in MS Office Suite
その他の情報
当社は、法令に従い、全ての応募者について、その適性と能力のみを基準として公正に採用選考を行います。
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