Job Description
Professional Affairs and Relations:
Internal and External ECP (Optometry) Education / Product Training / IMA design and implementation (claims) to strongly support team leader with collaborating marketing & Sales to support company business Goal.
Internal:
Educational program
- Support to develop and implement educational program and workshop materials to train internal sales and ECPs(MD and KA customers) and satisfy their knowledge needs
- Conduct internal education program, MDIR to train new sales reps so that they can have efficient communication with ECPs from early stage and develop/revise the MDIR contents
Internal Cross Functional Projects
- Provide advice and opinions for the inquiries from other departments based on scientific insights
- Provide technical supports and insights to MKTG and sales team when they create materials such as sales-aids, sales promotional materials, product guides and Q&A.
- Lead and create the scientific and ECP professional contents of any PA driven materials
- Lead and implement the ECPs marketing survey activities
External:
Educational Programs
- Develop and implement the ECP educational programs to provide Contact Lens education for the public orthoptist schools (ORT)
- Develop and implement workshops related to CVJ products and CL education requested by customers (MD and KA)
- Organize and implement seminars for ECPs at the major CL and Ophthalmologic academy conferences
- Plan and manage face to face CVJ hosted seminars and webinars working with brand and sales team
- Support Sr. Manager and Director in developing the professional contents and managing speakers, for the Ophthalmologist (MD) segment penetration seminar project
- Develop the periodical informative materials for ECPs such as CooperVision Press
KOL Relationship Management:
- Proactively support in maintaining and strengthening KOL relationship to promote CVJ products and disseminate key messages to influence ECP behavior
- Support the Advisory Board Meeting and attend with RA (R&D) and Marketing (Brand team internally and externally if needed)
Professional Clinical Affairs:
- Conduct IMA (in-market assessment) to generate supporting data for CVJ products and create product claim from IMA results
- Plan and conduct vitro study to create supporting data for CVJ products, and create sales training materials
Qualifications
Knowledge, Skills and Abilities:
- Certified Orthoptist (CO) or Ophthalmology related scientific degree preferred
- Good speaking and reading skill in English
- Effective presentation skill for both small and large groups
- Good Software skills (Word, Excel, Power point, etc)
- Collaborative skill to work with people for smooth project implementation
Work Environment:
- Travel required domestic trips, and the frequency is high.
Experience:
- Minimum 3 years of experience on CL fitting, including Hard CL
- Minimum 3 years of experience in Professional Affairs in the same industry
Education:
- Doctor of Optometry Degree or CO (certified orthoptist) is preferred.
- Science degree is preferred.
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