We are looking for a Growth and Engagement lead to join our Japan Team.
About Us
Founded in 2006, CXG is a global customer experience agency specializing in the premium and luxury industries. We serve over 200 luxury clients with a multicultural team of 250+ professionals.
Our mission is to help brands transform customer and employee experiences through tailored insights, strategy, and implementation.
We are passionate about delivering impact. Our clients include the world's most admired luxury houses, and our solutions combine research, technology, and human expertise to elevate every customer interaction.
Your role
As Growth Lead, you lead and manage the full acquisition process for Evaluators in Japan. Your mandate is to design, test, and scale acquisition channels by blending global brand positioning with strong local adaptation across Japanese platforms, digital culture, and community engagement practices. You will combine strategic planning with hands-on execution: building local playbooks, running campaigns, owning key growth metrics. This role operates in a matrix reporting to both the local and global teams.
Key Responsibilities:
1. Local Growth Strategy & Planning
- Own the Japan growth strategy for Evaluator acquisition, aligned with profile needs and country targets.
- Localize global playbooks for Japanese platforms, culture, and applicable guidelines, in collaboration with relevant stakeholders.
- Identify, prioritize, and test new channels (campus programs, communities, influencers, niche platforms).
2. Lead Generation & User Acquisition
- Design and run multi-channel acquisition campaigns (online, offline, social, partnerships).
- Lead social recruiting on LINE, Instagram, TikTok and other relevant local platforms.
- Build and manage university, travel, and auto community programs to source qualified Evaluators.
- Implement direct recruitment campaigns and processes with full autonomy to design and execute strategies.
- Own performance and budget across channels, optimizing for volume, quality, and cost per qualified lead.
3. Funnel Management & Optimization
- Own the acquisition funnel from first touch to qualified Evaluator.
- Diagnose drop-offs in the funnel and partner with Operations and Growth & Engagement teams to adjust targeting, messaging, and incentives.
- Run structured A/B tests (audiences, creatives, offers, sequencing, timing) to improve sign-up and qualification rates.
- Build and maintain clear, simple processes so the funnel can be scaled.
4. Data, Reporting & Continuous Improvement
- Define, track, and report on core acquisition KPIs
- Maintain dashboards and campaign reports; turn data into concrete next steps, not just slides.
- Use CRM/marketing tools (Clay, HubSpot, etc.) to structure outreach lists, automations, and follow-ups.
- Build repeatable playbooks and documentation so Japan can scale beyond a single operator.
5. Communication & Collaboration
- Partner closely with the Operations team to ensure a smooth handover from qualified Evaluator to first mission.
- Share funnel insights with Operations (profile quality, channel differences, expectations) to help them optimize activation.
- Develop and execute targeted communication to nurture potential Evaluators through qualification (email, messaging, content).
- Write clear, concise marketing and recruiting materials in English and Japanese.
- Take ownership of projects end-to-end, managing multiple initiatives and stakeholders at once.
What you bring along:
- Bachelor's degree in business, marketing, communications, or related field (Master's is a plus).
- 5+ years in growth, recruiting, and community engagement in Japan, with clear examples of owning targets.
- Native-level Japanese and strong business English (written and spoken).
- Hands-on experience in at least two of: University/campus recruiting or Gig/platform or marketplace recruiting
- Experience with influencer/social media campaigns
- Strong analytical skills; comfortable with funnel metrics and campaign reporting.
- Practical experience with CRM and marketing tools (e.g., HubSpot, Zoho, Salesforce), design tools (e.g., Canva), and AI tools (e.g., ChatGPT, Midjourney, Bard).
-
Japan CXGJob summary · We are looking for a Growth and Engagement lead to join our Japan Team.About Us · Founded in 2006 CXG is a global customer experience agency specializing in the premium and luxury industries We serve over 200 luxury clients with a multicultural team of professionals ...
-
Tokyo CIC (Cambridge Innovation Center)We are looking for an engaging and dynamic specialist to join our team to craft an exceptional experience for clients as they strive to create world changing innovation. · Initiating and developing trusting relationships with clients and colleagues. · Maintain a constructive land ...
-
Tokyo CIC (Cambridge Innovation Center)CIC Tokyo is looking for an engaging and dynamic specialist to join our team. · Craft an exceptional experience for clients as they strive to create world changing innovation. · ...
-
Tokyo CIC Full time￥1,500,000 - ￥1,800,000 per year+h2>About Us · CIC builds and connects thriving innovation communities around the world. · Initiating and developing trusting relationships with clients and colleagues · Maintaining constructive landlord-tenant relationships with building management · ...
-
Tokyo Plaud+Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 1,000,000 users worldwide since 2023. · + · +Serve as the voice of our brand in our online communities, actively en ...
-
Japan PlaudWe are building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions. · ...
-
Tokyo, JP CICCIC Tokyo is looking for an engaging and dynamic specialist to join our team. · ...
-
Tokyo CIC (Cambridge Innovation Center)We are looking for an engaging and dynamic specialist to join our team as Community Operations Lead in Tokyo. · CIC builds and connects thriving innovation communities around the world. We provide a vast workspace with the capacity to house more than 250 companies. CIC Tokyo is c ...
-
Tokyo, JP CICCIC Tokyo is looking for an engaging and dynamic specialist to join our team.We are looking for someone to craft an exceptional experience for clients as they strive to create world changing innovation. · ...
-
Tokyo Plaud+Job summary · Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions. · +Serve as the voice of our brand in our online communities, actively engaging with users, answering questions, an ...
-
Growth Lead
3週間前
Japan CXG Full timeWe are looking for a Growth and Engagement lead to join our Japan Team. · About Us · Founded in 2006, CXG is a global customer experience agency specializing in the premium and luxury industries. We serve over 200 luxury clients with a multicultural team of 250+ professionals. · ...
-
Chiyoda Special Medico ￥4,000,000 - ￥8,000,000We are looking for a Full Stack Engineer to design, develop, operate, and continuously improve in-house Web and SaaS products for the healthcare industry. · Design, develop, operate and continuously improve inhouse web and saas products. · Collaborate closely with product manager ...
-
LVMH Cosmetics
2週間前
Chiyoda LVMH Perfumes & CosmeticsThe Supply Chain Planning Intern is part of the Supply Chain planning team and support both Demand planning and Supply & Distribution planning teams by assists on daily operational tasks & analysis along with creating new tools to improve overall team productivity. · ...
-
Chiyoda Trip GroupManage day-to-day airline post sales service operations handle operational issues and collaborate with global airline teams to achieve sales targets while monitoring market trends and regulatory changes affecting international business.Maintain strong relationships with airline p ...
-
Chiyoda Johnson & Johnson MedTechWe believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented treated and cured where treatments are smarter and less invasive and solutions are personal. · Provide legal counsel strategic guidance and sup ...
-
Chiyoda Citi $40,000 - $60,000 per yearThe Asset Servicing Analyst is an entry-level professional role within Japan Operations. · ...
-
Japan Qedma Full timeThe candidate will lead Qedma's quantum applications efforts in Japan and play a key role in shaping the evolution of their error-reduction technologies. · ...
-
Production Manager
1週間前
Japan TennecoManage production department in Osaka and Kaizuka plant. · ...
-
Tokyo Citi Full timeThe Asset Servicing Analyst is an entry-level professional role within Japan Operations offering new recruits a dynamic start in financial services. This position provides extensive exposure to a diverse array of financial products including Japanese stocks and bonds. · ...
-
Tokyo HP Full time+ Work on problems of diverse complexity and scope. · + Apply advanced technical knowledge to operate one or more technology areas (e.g. VoIP or H323 Video, Microsoft Teams Rooms/Zoom Rooms, Microsoft/Linux Servers) · + Build and maintain strong relationship up to senior managem ...
-
Chiyoda Johnson & Johnson Innovative MedicineWe are seeking a Director of Immunology Medical Affairs to lead our medical affairs strategy for immunology therapeutic areas. This role will involve collaborating with internal and external stakeholders to develop and implement overall medical affairs strategies for product life ...
