We are looking for a Growth and Engagement lead to join our Japan Team.
About Us
Founded in 2006, CXG is a global customer experience agency specializing in the premium and luxury industries. We serve over 200 luxury clients with a multicultural team of 250+ professionals.
Our mission is to help brands transform customer and employee experiences through tailored insights, strategy, and implementation.
We are passionate about delivering impact. Our clients include the world's most admired luxury houses, and our solutions combine research, technology, and human expertise to elevate every customer interaction.
Your role
As Growth Lead, you lead and manage the full acquisition process for Evaluators in Japan. Your mandate is to design, test, and scale acquisition channels by blending global brand positioning with strong local adaptation across Japanese platforms, digital culture, and community engagement practices. You will combine strategic planning with hands-on execution: building local playbooks, running campaigns, owning key growth metrics. This role operates in a matrix reporting to both the local and global teams.
Key Responsibilities:
1. Local Growth Strategy & Planning
- Own the Japan growth strategy for Evaluator acquisition, aligned with profile needs and country targets.
- Localize global playbooks for Japanese platforms, culture, and applicable guidelines, in collaboration with relevant stakeholders.
- Identify, prioritize, and test new channels (campus programs, communities, influencers, niche platforms).
2. Lead Generation & User Acquisition
- Design and run multi-channel acquisition campaigns (online, offline, social, partnerships).
- Lead social recruiting on LINE, Instagram, TikTok and other relevant local platforms.
- Build and manage university, travel, and auto community programs to source qualified Evaluators.
- Implement direct recruitment campaigns and processes with full autonomy to design and execute strategies.
- Own performance and budget across channels, optimizing for volume, quality, and cost per qualified lead.
3. Funnel Management & Optimization
- Own the acquisition funnel from first touch to qualified Evaluator.
- Diagnose drop-offs in the funnel and partner with Operations and Growth & Engagement teams to adjust targeting, messaging, and incentives.
- Run structured A/B tests (audiences, creatives, offers, sequencing, timing) to improve sign-up and qualification rates.
- Build and maintain clear, simple processes so the funnel can be scaled.
4. Data, Reporting & Continuous Improvement
- Define, track, and report on core acquisition KPIs
- Maintain dashboards and campaign reports; turn data into concrete next steps, not just slides.
- Use CRM/marketing tools (Clay, HubSpot, etc.) to structure outreach lists, automations, and follow-ups.
- Build repeatable playbooks and documentation so Japan can scale beyond a single operator.
5. Communication & Collaboration
- Partner closely with the Operations team to ensure a smooth handover from qualified Evaluator to first mission.
- Share funnel insights with Operations (profile quality, channel differences, expectations) to help them optimize activation.
- Develop and execute targeted communication to nurture potential Evaluators through qualification (email, messaging, content).
- Write clear, concise marketing and recruiting materials in English and Japanese.
- Take ownership of projects end-to-end, managing multiple initiatives and stakeholders at once.
What you bring along:
- Bachelor's degree in business, marketing, communications, or related field (Master's is a plus).
- 3–5+ years in growth, recruiting, and community engagement in Japan, with clear examples of owning targets.
- Native-level Japanese and strong business English (written and spoken).
- Hands-on experience in at least two of: University/campus recruiting or Gig/platform or marketplace recruiting
- Experience with influencer/social media campaigns
- Strong analytical skills; comfortable with funnel metrics and campaign reporting.
- Practical experience with CRM and marketing tools (e.g., HubSpot, Zoho, Salesforce), design tools (e.g., Canva), and AI tools (e.g., ChatGPT, Midjourney, Bard).
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