Advantech Tokyo Office is seeking a Business Development Manager (BDM) to drive front-end business development and account management in the Japanese market. This role focuses on building strong customer relationships, identifying new business opportunities, and leading early-stage engagement with customers. The BDM will work closely with the Product Sales Marketing (PSM) team to develop accounts, initiate projects, and ensure long-term business growth. Strong Japanese language skills and the ability to adapt to Japanese customer culture are essential.
Key Responsibilities
- Lead
front-line business development activities
, including prospecting, relationship building, and opportunity identification - Serve as the
primary contact for assigned accounts
, managing day-to-day communication and long-term customer relationships - Develop deep understanding of
Japanese customer culture, decision-making processes, and sales practices - Identify customer needs, applications, and potential projects, and collaborate with
Product Sales Marketing (PSM)
to define technical and commercial strategies - Drive
early-stage project development
, including opportunity qualification, requirement gathering, and internal alignment - Coordinate with internal teams (PSM, sales, HQ, and product teams) to ensure smooth project handover and execution
- Support
account planning
, including business growth strategies, target applications, and revenue forecasting - Manage customer expectations and maintain high customer satisfaction throughout the engagement lifecycle
- Monitor market trends, customer activities, and competitor movements within the Japanese industrial computing market
Requirements
- Native-level Japanese proficiency with strong ability to communicate and build trust with Japanese customers
- Good command of English for internal communication with global teams
- Strong understanding of
Japanese B2B sales culture and account management practices - Experience in
business development, account management, or sales
within industrial, embedded, or technology-related industries - Ability to work closely with technical and product-focused roles (e.g., Product Sales Marketing, FAE, Product Managers)
- Strong interpersonal, negotiation, and relationship-building skills
- Self-driven, patient, and capable of managing long-term customer development cycles common in the Japanese market
Preferred Qualifications
- Experience in industrial computing, embedded systems, industrial PCs, or related hardware solutions
- Experience managing
OEM / ODM customers
in Japan - Experience working in a global or multinational company environment
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