CDP:
CDP is a global non-profit that runs the world's only independent environmental disclosure system. As the founder of environmental reporting, we believe in transparency and the power of data to drive change.
Partnering with leaders in enterprise, capital, policy and science, we surface the information needed to enable Earth-positive decisions. We helped more than 24,800 companies and almost 1,000 cities, states and regions disclose their environmental impacts in 2024.
Financial institutions with more than a quarter of the world's institutional assets use CDP data to help inform investment and lending decisions.
Our team is truly global, united by our shared desire to build a world where people, planet and profit are balanced.
Visit or follow us @CDP to find out more.About the Team:
The Market Activation team drives the strategic implementation of CDP's Marketing & Communications campaigns across APAC, ensuring local relevance and effectiveness.
The team tailors global campaign tactics to regional markets, using the full breadth of marketing and communications channels, while ensuring alignment with CDP's strategic objectives and positioning.
About this role:
Deliver regional activation plans that drive top-of funnel awareness of CDP in Japan, tailoring tactics to reach local audiences while ensuring alignment with global Marketing & Communications strategy.
What you will do:
Strategic Planning:
- Design and execute a regional marketing & communications activation plan for Japan, aligned with global campaign objectives and local market needs.
- Collaborate with the global Marketing and Communication teams to ensure the global strategy serves the region and to provide insights on local markets and audiences.
- Track and analyze campaign performance, applying insights to optimize future activity.
- Act as the key marketing and communication interface for Japan, coordinating closely with internal teams across regions and functions.
Media & PR:
- Develop PR materials, manage local PR agencies when relevant, and pitch stories to top-tier media outlets to enhance CDP's visibility in the region. Mature and grow our network of top-tier local journalists.
- Strengthen CDP's presence as a key commentator on strategic environmental topics by working closely with the Media team to address trending local issues.
- Prepare and brief senior spokespeople for media interviews and journalist
Speaking Engagements:
- Secure and coordinate high-level speaking opportunities for senior spokespeople at regional events.
- Prepare detailed briefings for senior spokespeople and talking points to ensure
- Coordinate with our CEO Office team for CEO media profiling and event opportunities.
Digital & Social Media:
- Lead digital and social media content strategies to reach Japan audiences, aligned with CDP's brand and voice, including activities that support lead generation and management.
- Localize centrally developed global social media and email campaigns for greater regional impact.
- Collaborate with the Marketing Performance & Enablement team to optimize regional performance on the CDP website and digital channels.
Internal stakeholders:
Local teams from other functions, global Marketing and Communication teams.
External stakeholders:
Media, partners, event organizers, PR agencies.
We're looking for:
- Excellent written communication skills in Japanese and in English. Ability to
- Strong experience in media relations, including pitching to top-tier journalists, and preparing press materials and building a network of journalists.
- Understanding of corporate sustainability,financial markets, and ESG-related
- Confident in planning and executing Digital and Social media strategies to build brand presence and engagement, ideally with experience in lead management.
- Skilled in providing integrated marketing communications strategies for campaign planning and execution.
- Creative and strategic mindset, capable of applying innovative ideas to achieve
- Adaptable and resourceful — thrives in dynamic, fast-paced environments and able to manage multiple priorities under tight deadlines.
- Highly organized with a meticulous approach to meeting deadlines and
- Proven ability to collaborate across global and regional teams, aligning efforts across functions and markets.
- Strong analytical skills for tracking performance metrics, measuring impact,
- Passionate about promoting and building CDP's brand presence globally and
The salary banding for this role is JP¥ 5,304,388 -JP¥ 6,531,796/year. Holidays and benefits in accordance with local regulations. This is a hybrid role, candidates will need to live within a commutable distance of the Tokyo office and be comfortable with 2 days in the office per week
Before you apply :
We'll only use the information you provide to process your application. For more details on how we use your information, see our applicant's privacy notice.
By uploading your CV and covering letter, you are permitting CDP to use the information you have provided for recruitment purposes.
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