Job Description:

Business Overview

Rakuten Group, headquartered in Japan, serves approximately 100 million users in Japan and over 1 billion globally. We offer more than 70 services across various fields, including e-commerce, payment services, financial services, telecommunications, media, and sports.
The Commerce & Marketing Company primarily provides internet services related to shopping, lifestyle, and leisure, offering a wide array of services that make daily life more enjoyable and convenient.

Department Overview

Net super market & How Rakuten zenkokusuper Helps
About "Rakuten zenkokusuper":
This service was launched in January 2022 as a platform enabling supermarkets across Japan to operate their own online supermarkets. It can be envisioned as a "Rakuten Ichiba for Supermarkets." Leading major supermarkets in Japan, such as Seiyu, Beisia, and Inageya, along with other well-known and influential local supermarkets, have signed agreements to open stores and are expanding their online supermarket businesses. The number of participating supermarkets is expected to grow further. Our service involves supporting these companies in launching and expanding their online supermarket operations, as well as providing hands-on assistance to achieve early profitability.

A Booming Market:
The online supermarket market continues to experience double-digit year-on-year growth, and it is projected to sustain high growth in the future. This trend is driven by continuously increasing market needs, stemming from factors such as the aging customer base of physical supermarkets and the rise in dual-income households.

Our Mission & Impact:
Our mission is to empower local retailers and consumers through digital innovation. By making essential food shopping easier and richer, we directly improve daily life. Since supermarkets are vital to local economies, our support also fosters regional revitalization, making our work highly socially impactful.

Initiatives for OMO Promotion:
In 2024, we released the Rakuten National Super app. This application serves as a sales platform that facilitates OMO (Online Merges with Offline) by allowing users to access both online supermarket and physical store services within a single app, simply by switching tabs. Given that current supermarket needs also lie in this OMO domain, our efforts in this area represent another significant contribution we can make.

Position:

Why We Hire

Expanding Our Team for Explosive Growth.We're growing rapidly, now in our fourth year since launch, with immense potential still ahead. We have numerous retail partners eager to join our platform.As the number of partners and users continues to grow, data needs will increasingly expand. Therefore, this position offers an exciting opportunity to actively contribute to business sales and revenue through data.

Appealing Business Aspects
- Rakuten National Super's sales are increasing month-over-month, and as it's a market with significant growth potential, this business allows you to genuinely feel the growth of the business through your own efforts.
- Supermarkets play a crucial role in local economies. Therefore, through our support, people's dietary lives become more convenient and enriched, and you can experience the high social significance of contributing to the revitalization of local economies.
- This business allows us to consult alongside supermarket partners, solving problems together and celebrating shared growth.

Appeal of Autonomy and Culture
- Rakuten National Super is operated by a team of approximately 20 members. Due to this scale, each individual's work has a large scope of impact and a high degree of autonomy, making it a business where you can visibly and tangibly feel your work contributing to business results, including numerical outcomes.

Appeal as a Career Step
- This is an area with great potential for leveraging marketing data, not only web purchasing data and site traffic data, but also cross-analysis with app data and offline purchasing data. We have also begun challenging ourselves with AI-driven policy considerations. As a Data Analyst or Data Scientist, this position expects you to utilize your existing experience and, beyond just analysis, to collaboratively implement measures and generate sales.
- This is an area with great potential for leveraging marketing data, not only web purchasing data and site traffic data, but also cross-analysis with app data and offline purchasing data. We are also beginning to challenge ourselves with AI-driven initiative planning.

Unique Appeal of Rakuten Group
- Rakuten Group's massive customer base can significantly contribute to the customer acquisition power of businesses operating on our platform. Furthermore, the vast data obtained from this customer base offers potential not only for web purchasing data and site traffic data, but also for cross-analysis with app data and offline purchasing data. We are also actively pursuing initiatives that leverage AI. The real appeal of this role is the opportunity to experience marketing that utilizes these diverse resources.
- The Rakuten Group's inherent system development capabilities are a unique and highly competitive strength even in a fiercely competitive environment. This role also provides valuable experience in the data x technology domain.

We are looking for individuals who can enjoy these appealing aspects while working with us.

Position Details

Key Responsibilities
Management duties in the Marketing and UI/UX domains

Marketing Domain:
- Driving traffic to online supermarket store pages (online digital marketing and offline sales promotion)
- Planning, executing, evaluating and operation of marketing campaigns
- Conducting marketing research for users
- Analyzing purchase data and user attribute data, reporting to clients, and providing consulting
- Proposing feature development aimed at implementing and evolving marketing measures
- Developing marketing strategies

UI/UX Domain:
- Improving UI/UX for online supermarket pages, supporting store creation, managing email newsletters, etc
- Producing marketing creatives
- Traffic analysis, reporting to clients, and providing consulting
- Proposing feature development aimed at implementing and evolving UI/UX related measures
- Developing UI/UX strategies
- Depending on your intentions and aptitude, you will be involved in either one or both domains

Work Environment

Team Structure
- The Supermarket OMO/DX Division's OMO-PF Section has a team of just over 20 members, primarily in their 20s and 30s.
Of these, 11 members belong to the Marketing Group, which is your assigned department.
- Approximately 60% are mid-career hires, while about 40% joined Rakuten Group, Inc. directly after graduation.

Backgrounds of Our Mid-Career Hires
Employees from a wide range of industries, including retail, education, finance, manufacturing-affiliated companies, and service industries, have joined and are thriving here.

Mandatory Qualifications:

1. Marketing Strategy Planning and Execution Experience:
- Practical experience in digital marketing (online customer acquisition, campaign planning, execution, and effectiveness verification)
- Experience in planning, executing, and iterating data-driven marketing strategies

2. Data Analysis Skills:
- Experience in data extraction and analysis using SQL, Python, etc
- Experience in analyzing purchase data, site traffic data, user attribute data, etc
- Experience in translating analytical results into business insights to solve problems and support decision-making

3. Management Experience:
- Over 3 years of management experience leading a team or project with multiple members
- Experience in member development, goal setting, evaluation, and team building

Desired Qualifications:

1. Experience in the E-commerce / Online Supermarket Industry:
- Especially those who understand the characteristics of food and daily necessities e-commerce

2. Practical Experience in UI/UX Improvement:
- Experience participating in UI/UX improvement projects for websites and applications
- Experience proposing and implementing improvements through A/B test and user testing

3. Experience with AI/Machine Learning-driven Initiatives:
- Experience in planning, implementing, and evaluating marketing initiatives using AI and machine learning

4. Offline Marketing Experience:
- Experience in planning and executing sales promotion and marketing activities not only online but also offline

Other Information:

Additional information on Location

Rakuten Crimson House (Rakuten Group Headquarters)
1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification

TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.
Proof of qualifications will be required by the time of the job offer.
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.

Rakuten Group, Inc. Homepage Link
-
- Recruitment * Employment type is detailed
- Rakuten

#business #marketing #PR #DigitalMarketing #UX #commerce

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