Job Summary:
- Lead for Disney+ Brand Marketing
- Corporate Brand Management
- Brand/Franchise Marketing (Mickey & Friends/Disney Princess/Frozen/Marvel/Star Wars)
Job Responsibilities:
- Lead for Disney+ Brand Marketing
- Formulate communication strategies for the Disney+ brand in Japan
- Develop and execute promotional strategies and plans for the Disney+ brand
- Manage the overall budget for Disney+ brand marketing
- Create monthly marketing plans for Disney+ aligned with other business activities
- Conduct effective and efficient media planning and buying
- Coordinate with headquarters (US) for promotional materials, information sharing, and approval processes
- Conduct and analyze post-promotion surveys
- Corporate Brand Management
- Understand the business of each department and provide consultation, advice, and solutions for brand-related inquiries and review requests
- Conduct Disney/Marvel/Star Wars brand training (for internal and external business partners)
- Maintain various guidelines
- Coordinate with the US for global brand studies
- Brand/Franchise Marketing (Mickey & Friends/Disney Princess/Frozen/Marvel/Star Wars)
- Develop and implement franchise strategies based on market evaluation, data analysis, and brand promises
- Share the above strategies with LOB (Line of Business) to support decision-making, provide guidance, and execute franchise growth plans
- Formulate budget (expense planning)
- Operate task forces/projects for each franchise
- Plan, execute, and optimize strategies for owned media (social media, official website)
- Localize and execute global strategies in collaboration with US stakeholders (including confirmation and approval processes)
- Enhance the understanding of the Japanese market among US and APAC stakeholders
- Support release planning from a franchise perspective for new theatrical and Disney+ titles
Required Qualifications:
- 3+ years of marketing experience with SVOD services
- 3+ years of content marketing experience
- Experience managing teams of 3 or more members
- Knowledge and experience in media planning and buying
- Connections with media outlets
- Business-level English communication skills
- Experience handling external communications with overseas partners
- Proficiency in Japanese for smooth communication (both spoken and written)
- Interest, knowledge, and passion for content
Preferred Qualifications:
- Experience and knowledge in branding/marketing
- Strong leadership that motivates team members
- Creativity and the ability to propose promotional ideas to the team
- Analytical skills to understand and utilize data for marketing strategy planning
- Writing and proofreading skills to create appealing concepts
- Strong interpersonal communication and presentation skills
- Skills in creating presentation decks that are logical and tell a story
- Task management skills to prioritize and execute multiple tasks within deadlines
- Logical and analytical thinking skills to drive constructive discussions internally and externally based on analytical perspectives
- Teamwork skills to collaborate well with various departments and stakeholders
- Proactive problem-solving skills to identify and address issues independently
Job Summary (Japanese):
- Disney+のブランドマーケティングリード
- Corporate brand management
- Brand/Franchise Marketing(Mickey & Friends/Disney Princess/Frozen/Marvel/Star Wars)
Job Responsibilities (Japanese):
- Disney+ブランドマーケティングリードDisney+ブランドの日本におけるコミュニケーション戦略の立案Disney+ブランドのプロモーション戦略&プランの立案と実行Disney+ブランドの全体予算の管理その他事業部の活動にあわせたDisney+のマンスリーマーケティングプラン立案効果的かつ効率的なメディアプランニング&バイイング本社(US)との渉外業務(宣伝素材の手配、情報共有/入手、承認申請作業)ポストプロモーション調査の実施と分析
- Corporate Brand Management
- 各事業部のビジネスを理解し、ブランド判断が必要な問い合わせやレビュー依頼に対するコンサルテーション、アドバイス、ソリューションを提案する(商品企画、クリエイティブ、新規ビジネス、プロモーション内容、ビジネス・パートナー、など)Disney/Marvel/Star Warsブランド・トレーニングの実施(社内、社外ビジネスパートナー向け)各種ガイドライン整備USと連携し、グローバルのブランド調査(Brand Equity Study/Character Strength Research/Consumer Spend Study)の計画・実施
- Brand/Franchise Marketing(Mickey & Friends/Disney Princess/Frozen/Marvel/Star Wars)
- 市場評価、データ分析、ブランドプロミスに基づくフランチャイズ戦略立案と実行上記をLOBと共有し、戦略の意思決定サポート、ガイダンスの提供、フランチャイズ成長プランを実行予算(費用計画)策定フランチャイズごとのタスクフォース/プロジェクト運営Owned Media(ソーシャル、公式サイト)の戦略立案と実行、最適化USの各ステークホルダーと連携し、グローバル戦略のローカライズと実行(確認・承認取得)USおよびAPACのステークホルダーの日本市場の理解促進フランチャイズ視点から新作劇場作品、新作Disney+作品のリリース・プランニングをサポート
Required Qualifications (Japanese):
- SVODサービスでのマーケティング経験3年以上
- コンテンツマーケティングの経験3年以上
- 3人以上のチームのマネジメント経験
- メディアプランニング&バイイングの経験と知識
- メディアとのコネクション
- 英語のコミュニケーション能力(ビジネスで問題なく使えるレベル)
- 海外との対外的な渉外業務の経験
- 日本語での円滑なコミュニケーションスキル(口語及び文語)
- コンテンツへの興味、知識、愛情
Preferred Qualifications (Japanese):
- Branding/Marketingの経験・知識
- チームメンバーのモチベーションをアップさせる強いリーダーシップ
- 創造性/自らプロモーションのアイディアを考えチームに提案できる能力
- 分析スキル/数字を理解・分析し、マーケティング戦略立案に生かす能力
- 文章作成・校正能力/魅力的なコンセプトを作成する
- コミュニケーション能力/優れた対人コミュニケーションとプレゼンテーションスキル
- プレゼンテーションデック作成スキル/論理的かつストーリーテリングなプレゼンテーションデックを作成できる
- タスクマネジメントスキル/複数のタスクを優先順位付けし、期限内に実行する
- 論理的・分析的思考スキル/社内外において、自身の分析観点から、建設的な議論を推し進める
- チームワーク/多くの部門や関係者と連携して、チームワーク良く仕事ができる
- 主体性/自ら課題設定を行い、問題解決を行うことができる
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