岗位职责
• 负责巴西市场用户的新客转化流程:注册 → KYC → 首充 → 首注(N0→N+1)。
• 规划并执行新客户活动(激活活动、新客户活动等),并进行数据复盘与优化。
• 参与 KYC 流程运营:分析 KYC 通过率、失败原因,与风控、客服协作提升流程体验。
• 跟进 支付流程(PIX/Card/Wallet):监控首充成功率、分析失败原因、推动支付链路优化。
• 搭建新客用户旅程策略:Push / SMS / WhatsApp 内容、关键触达节点、分层触达。
• 根据 注册、KYC、首充、首注 数据持续优化转化漏斗。
• 与产品、支付、风控、客服团队协作,推动问题闭环与体验提升。
任职要求
• 必须有博彩 / 体育博彩 / iGaming 行业经验(至少1–2年)。
• 熟悉巴西市场用户行为,对 KYC(CPF验证、身份上传)、支付(PIX/卡支付)有实战经验。
• 具备新客活动策划经验,并能根据数据制定转化策略。
• 有产品意识,能看懂基本转化指标与运营数据。
• 日本线下办公
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