Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year.
Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.Job Description
What a Manager – Insights & Analytics Advisor does at Visa:
This Manager role will be based in Tokyo, Japan and will report to the Marketing Services Lead for Japan with dotted line reporting to the Head of Insights for AP (in Singapore).
The successful applicant will operate primarily within the Voice of the Consumer Insights practice area with a focus on expanding the insights based advisory practice as a VAS for Visa's clients in Japan while also providing insights advisory for internal Visa stakeholders.
The role is responsible for leading and delivering the research and insights projects and associated revenue, in partnership with our Visa Client Marketing and Visa Consulting & Advisory (VCA) teams.
Provides subject matter expertise for our Client Marketing and Visa Consulting project opportunities and proposals, beginning with translating business questions into research objectives and assessing if existing assets can be leveraged
Devises the best research methodologies for projects
Manages & maintains preferred research vendor list & identifies for each project the best vendor at best price
Oversees quality of proposals & outputs of research and insights projects to ensure client satisfaction and repeat client engagements
Project manages the research and insights work on behalf of the client marketing and VCA teams
Prospects, scopes, executes, & deliver insights for our clients and merchant partners, delivering incremental marketing services revenue
Develops Voice of the Consumer (VoC) content and other thought leadership insights for engagements with clients and merchants
Partners with Client Marketing for the revenue pipeline management, operating expenses and revenue associated with client marketing campaigns/projects.
Works in close alignment with our regional Insights & Analytics team to ensure best practices & all available resources are leveraged
Why this is important to Visa:
The Manager will educate & support clients on the research journey, including translate & showcase actionable research learnings, lead Insights consulting engagements to drive meaningful & measurable improvement to clients' performance.
The role will deliver incremental VAS revenue & margin to Visa and support the improvement of the Client Net Promotor Score (NPS).
Projects you will be a part of:
Develop and sell VoC Insights and thought leadership as a VAS for clients in partnership with Client Marketing and Consulting & Analytics teams, including developing sales materials, sharing sessions, training, developing new capabilities, etc.
Build working relationships with key stakeholders in Japan, with the AP Regional Hub & the Global Insights & Analytics team.
Management of research budget and forecasting Insights VAS revenue based on pipeline of client engagementsThis is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
What you will need:
The incumbent should be an expert in consumer market research methodologies, both quantitative and qualitative, including experience in analyzing and reporting insights with great story-telling capabilities.
Relevant graduate degree from top-tier institution in Marketing, Market Research, Economics or related field required, preferably with studies in psychology, sociology, anthropology
8 years of experience in a global or multi-national business strongly preferred, including time in consumer research agencies and VoC insights roles, preferably agency experience servicing clients
Experience in analyzing, synthesizing and reporting actionable insights from qualitative & quantitative research, with great story-telling capabilities and verbal & written communication skills
Very strong commercial acumen as well as sales instinct
Experience working in cross functional teams and in managing multiple complex projects simultaneously
Excellent client-facing communication and presentation skills, ideally from a sales or consulting background
Must be organized, proactive, curious and solution oriented looking for ways to contribute added value
Active team player & contributor with strong interpersonal and relationship building skills
Proficient in SPSS (or equivalent data mining tool) and MS applications including Excel and Power Point
Proficiency in English
What will also help:
Post graduate or MBA degree
Marketing sciences or analytics experience with SEM, cluster analysis, conjoint/discreet choice, regression analysis, etc.
Develop, package, and communicate marketing best practices based on marketing performance and brand health
Broad understanding/experience in payment cards & financial services is a plus
Proven ability to work in dynamic matrixed organizational environment and operate effectively under ambiguity
Able to engage, influence and build credibility with management and key stakeholders
Additional Information
Visa is an EEO Employer.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
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