About the Role
As PR Manager for APAC, you will lead all regional public relations activities as part of the global Go-To-Market team—owning product launch communications, managing media relations, and ensuring consistent messaging across tech and lifestyle outlets.
This role combines strategic planning and hands-on execution, working closely with Product Marketing, Creative, and Regional Sales teams to strengthen Cooler Master's presence in the region.
Key Responsibilities
• Own the APAC PR calendar and embargo plan; align with HQ and regional teams.
• Build and maintain relationships with media, reviewers, influencers, and lifestyle outlets.
• Plan and host press briefings, demos, and media events; manage invites, prep, and follow-ups.
• Run the media sample program: allocation, logistics, and tracking.
• Collaborate with HQ PR and Product Marketing to localize press materials and reviewer guides.
• Develop partner PR campaigns with distributors, silicon partners, or creator orgs.
• Monitor coverage, ensure accuracy, and report launch metrics (share of voice, review quality, turnaround).
Qualifications & Requirements
• Bachelor's or Master's in Communications, Journalism, Marketing, or related field.
• 6–8+ years of PR experience in tech, gaming, or consumer electronics within APAC.
• Strong network with regional tech and lifestyle media.
• Experience in embargo planning, media logistics, and multi-market launches.
• Familiar with PR compliance (NDAs, disclosures, usage rights).
• Fluent in English; local language a plus.
• Willing to travel up to 20–30%.
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Tokyo Cooler MasterAs PR Manager for APAC, you will lead all regional public relations activities as part of the global Go-To-Market team—owning product launch communications, managing media relations, and ensuring consistent messaging across tech and lifestyle outlets. · ...
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Tokyo Cooler MasterAs PR Manager for APAC, you will lead all regional public relations activities as part of the global Go-To-Market team—owning product launch communications, managing media relations, and ensuring consistent messaging across tech and lifestyle outlets. · ...
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