Tokyo Rakuten Full time
Description:

Rakuten's entertainment content business aims to be No. 1 in comprehensive strength by creating synergies between each of Rakuten's service areas.

We are increasing our presence in the entertainment industry by creating things ourselves and building added value.

Position Details:

Researching, planning, implementing, and verifying the effectiveness of marketing strategies

User behavior analysis and reporting

To achieve KPIs, develop and implement strategies, measure effectiveness, and propose improvements

Implementation of promotions using digital marketing

Implementing new measures in cooperation with other business units within the company.

Mandatory Qualifications:

Basic knowledge and practical experience in marketing

Data analysis skills

- Experience in planning/implementation/analysis/effectiveness verification of campaigns/promotions

Desired Qualifications:

Experience in marketing in the BtoC web services domain

- Experience in direction with advertising agencies for SEM, affiliate, etc.

- Experience in influencer Marketing such as SNS

- Experience in content business Marketing

- Experience in community Marketing

- Knowledge in Ad technology

Those who can think logically



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