Develop the O+O global loyalty strategy for the brand and ensure adoption by markets – focus on China and Japan
Develop creative concepts for loyalty moments across the year: Member's Day, VIP Day, Birthday – and ensure rollout and performance tracking with markets
Collaborate with creative agencies, based in Asia/Europe to develop new content associated to these moments
Provide regular reporting and extract relevant insights, based on the CRM data, to fuel the brand top management and product development teams
Ensure brand expression, elevation and consistency across loyalty touchpoints and markets
Lead the development of innovative loyalty projects for the brand (AI, gamification), to stand out and express shu uemura's makeup artistry
Collaborate with global (Paris based) and North Asia (Shanghai based) teams to align on strategic priorities in CRM and Loyalty for our brand
Must have aspects
Expertise in CRM and/or consumer data analytics, both offline and online
Deep understanding of how brands develop and nurture customer experience in the luxury sector
Project management – ability to manage multiple projects with multiple stakeholders, simultaneously
Collaboration – ability to work with multiple internal and external stakeholders to align on priorities and circulate information
Influence – ability to drive agenda within the global DMI and towards Zone and local business partners
Creative sensibility to beauty, aesthetics and their expression on digital touchpoints
Cultural adaptation – ability to work across multiple cultural contexts, both in Asia and with Paris headquarters
Preferred Qualification
4+ years of experience in the field of CRM and loyalty
Luxury/Premium industries or strong interest for beauty
Understanding of the North Asian consumers (China, Japan) and consumption habits
Experience in content creation is a plus
Strong attention to details and analytical skills
Capacity to manage interpersonal relationships, with good communication skills
Business-level English / Knowledge of Mandarin or Japanese is a plus
Proficiency on Excel and Powerpoint / Figma is a plus
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