Senior Sustainability Public Relations and Communication Manager: Develop and execute strategic communication plans to elevate the company's reputation as a leader in sustainability.
The role involves communicating the company's sustainability initiatives to external and internal audiences, including Water, World Without Waste, Climate, Agriculture, Sugar Reduction, and Diversity, Equity & Inclusion (DE&I). The goal is to build trust with stakeholders and promote engagement with internal stakeholders to increase awareness and support for sustainability initiatives.
Key responsibilities include:
- Formulating sustainability-related public relations strategies and creating media plans to effectively convey the company's vision and goals.
- Creating compelling narratives and content across various channels, including press releases, website, social media, to effectively convey our sustainability efforts.
- Monitoring and analyzing media coverage and industry trends related to sustainability, leveraging insights to refine communication strategies and enhance effectiveness.
- Serving as the primary point of contact for media inquiries related to sustainability topics, cultivating and maintaining relationships with key media contacts to facilitate positive coverage.
- Planning and executing sustainability-focused events, webinars, and speaking engagements to engage stakeholders and raise awareness.
- Managing and directing public relations agencies and other external partners to ensure media objectives are met, coordinating press conferences, media events, and preparing related materials.
- Supporting the Strategic Marketing Communications Director in executing communication plans and collaborating on integrated marketing initiatives.
- Staying up-to-date on industry trends and best practices in sustainability communications and incorporating them into the company's communication strategies to maintain competitiveness and relevance.
Requirements:
- Minimum of 10 years of experience in communication, media relations, public relations, or community engagement, preferably with a focus on sustainability.
- Proven ability to create a wide range of communications materials for diverse audiences.
- Strong network of media contacts and extensive experience in media relations.
- Experience in managing social media and other digital communication channels.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills in English and Japanese, with the ability to serve as a company spokesperson.
- Ability to work collaboratively with cross-functional teams and influence without authority.
- Passion for sustainability and environmental issues.
Candidate Profile:
- Strong sense of leadership, demonstrating the ability to inspire and motivate teams towards achieving excellence.
- Ability to foster a collaborative and inclusive environment.
- Growth mindset, embracing challenges, learning from feedback, and displaying a continuous desire for development and innovation.
- Commitment to personal and professional growth, as well as to the expansion and progress of the company.
Skills:
- Agency Relationships
- Business Communications
- Communications Strategy
- Community Outreach
- Data Analytics
- Digital Communications
- Digital Content
- Influencing
- Media Relations
- Press Releases
- Public Relations (PR)
- Search Engine Optimization (SEO)
- Social Media
- Speech Writing
- Strategic Communication Planning
- Sustainability Communications
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