Responsibilities
About the Team
Join ByteDance's Japan Publishing Team within our Gaming Division. We are responsible for the end-to-end marketing and publishing of all ByteDance game titles in the Japanese market.
Lead the overall creative production for marketing assets during the publishing phase of the game project in the Japanese market, including static visuals, videos, and other creative formats. Execute or oversee the end-to-end creation, localization, and iterative optimization of promotional materials based on Japanese user aesthetics and market trends to improve exposure and conversion performance.
Responsible for producing all static marketing assets required for publishing and live-ops in the Japanese market (KVs, banners, store assets, event visuals, social media creatives, etc.), ensuring alignment with local preferences. Able to independently manage and produce video-related content, including editing, storyboard planning, and motion graphic communication.
Maintain efficient communication with the game team, publishing, UA, paid media, and community teams. Understand creative performance trends in the Japanese market and iterate concepts based on data insights.
Assist in managing external partners (illustrators, motion designers, video teams, etc.), track production progress and quality, and ensure timely delivery with high output standards.
Qualifications
Minimum Qualification(s)
3+ years of art-related experience in the gaming industry; candidates with experience producing multi-regional marketing assets are preferred.
Deep understanding of Japanese anime/ACG culture and gaming aesthetics, with strong sensitivity to visual trends in the Japanese market and the ability to quickly generate style-appropriate creatives. Passion for ACG and gaming culture is a strong plus.
Proficient in producing high-quality visual graphics with strong skills in composition, color, and layout. Experience in video production and illustration is a significant advantage.
Excellent communication skills, strong sense of responsibility, able to handle pressure, and comfortable with the fast pace and multitasking nature of publishing projects.
Japanese reading/writing ability is preferred.
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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Tokyo ByteDanceJoin ByteDance's Japan Publishing Team within our Gaming Division. We are responsible for the end-to-end marketing and publishing of all ByteDance game titles in the Japanese market. · ...
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Tokyo ByteDanceWe are responsible for the end-to-end marketing and publishing of all ByteDance game titles in the Japanese market. · Lead the overall creative production for marketing assets during the publishing phase of the game project in the Japanese market. · ...
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