Key Mission 業務のミッション
- Maximize Indirect platform EC business (Rakuten, Amazon, Line gift, ZOZO, @cosme, etc.).
- Maximize CLTV on Indirect platform EC by increasing new acquisition and managing long-term relationship with customers on Indirect platform.
- Enhance brand loyalty with indirect platform customers providing brands philosophy.
Key Job Accountabilities 主要職務
- Responsible for planning and executing initiatives on EC platform (promotion, festival, media, eDM, CRM etc.) in align with brand Online strategy and partnering closely with brand Online Business Managers.
- Responsible for CRM planning, executing, and running PDCA in align with customer journey and ecosystem on Indirect platform.
- Responsible for creatives (landing page, eDM, leaflet, etc.) to provide excellent user experience through online and offline in cooperation with other teams and external vendor.
- Collaborative spirit with other team members to provide the best CLTV experience for our customers.
- Plan and achieve KPI related to sales and CRM.
- Manage and improve EC fundamentals; A+ contents, PDP, stock management, etc.
- Analyze data and improve promotion and CRM plan based on analysis.
- Lead and execute initiatives in cooperation with other internal teams (System, Supply chain, CX, etc.), indirect platform partners and external vendor.
Must Have Aspects 必須項目
- Experience with E-commerce business on shopping malls (Rakuten, Amazon, etc.)
- Experience with planning and execution of E-commerce promotion
- Experience with creation and development of web site and eDM
- Strong business mindset and achievement spirit
- Agility and cool mentality to tackle day to day fast moving business situation
- Growing and learning mindset to understand the CLTV and latest ways to best achieve the business objectives
- Strong analytical skills
- MS office skills
Preferred Qualification 希望項目
- Experience with beauty industry
- Experience with CRM
- Project management skill
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