Business Overview
The Marketing Division leads brand, creative,
marketing, and membership as a cross-group
organization with a mission to expand Rakuten Group's
membership value and ecosystem of over 70 services.
We believe that the mobile domain is a platform that
plays a fundamental role in the ecosystem, and as the
Marketing Division, we are further promoting collaboration with Rakuten Mobile.
Department Overview
We will increase the number of new Rakuten Mobile subscribers in the web marketing area and promote expansion of market share.
The CRM Group is responsible for accelerating new subscriber growth for Rakuten Mobile through data- and AI-driven digital marketing initiatives.
We take an end-to-end approach to designing and optimizing online customer touchpoints, including banner optimization across Rakuten-owned platforms, SEO enhancement for non-branded owned media, and CRM execution using Salesforce Marketing Cloud.
In addition, with the goal of maximizing the value of our marketing platforms, we organize requirements and define specifications for functional improvements across a wide range of marketing tools, regardless of tool type or delivery model, and also play a PMO role to drive platform enhancement initiatives.
Why We Hire
Rakuten Mobile surpassed 10 million subscribers by the end of 2025, marking a major milestone. Going forward, we must further improve customer satisfaction and encourage more people to continue choosing Rakuten Mobile.
Furthermore, the AI field is evolving rapidly, and utilizing AI to enhance customer experience is an important theme for the entire company.
In this changing environment, we need to strengthen our organization so that we can embrace change and take on new challenges, which is why we are recruiting.
Position DetailsConsider and manage the use of external marketing tools
Strengthen SEO for owned media based on non-branded queries
Promote CRM initiatives using MA tools and CX platforms (Salesforce, KARTE, etc.)
Promote future planning and strategy development for marketing-related platforms
Coordinate, negotiate, and manage project progress with internal and external stakeholders
Mandatory Qualifications
At least 2 years of practical experience in web marketing, or advertising sales or advertising consulting experience
Desired Qualifications
Preference for teamwork
Positive and proactive
Promotion of CRM initiatives using MA tools and CX platforms (Salesforce, KARTE, etc.)
SEO knowledge
Business-level English proficiency
Front-end knowledge
System development knowledge (participation in development projects)
[ id:
cmorec dmd ]
#marketingdiv
Languages
English (Overall - - Intermediate), Japanese (Overall - - Fluent)
職務レベル
該当なし
雇用形態
正社員
職務タイプ
その他
業種
消費者向けサービス、ITサービス・ITコンサルティング、技術・情報・インターネット
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