Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients.
WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent.
Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.
Our people are the key to our success.We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
Role Objective
The Associate Planning Director supports the delivery of high-quality, insight-led media plans by translating business objectives into clear communications strategies and measurable KPIs.
With a strong understanding of category and brand challenges, this role drives innovation through audience insight while managing day-to-day client relationships and supporting team leadership.
This position is designed as a progression role toward Planning Director, with increasing responsibility for client ownership, strategic contribution, and people development.
Media Planning & Strategy
Support the development, presentation, and execution of full-funnel media strategies across TV, OOH, and digital, under the guidance of the Planning Director
Translate business objectives into communications objectives, KPIs, and media recommendations
Provide data-driven insights and analysis to inform strategic planning decisions
Maintain strong relationships with media partners and support negotiations to maximize value
Coordinate with partner agencies to ensure fully integrated planning approaches
Client Leadership
Manage day-to-day client relationships and act as a trusted planning contact
Lead relevant components of client meetings, campaign presentations, and workshops
Keep clients informed of best practices, innovation, and key industry trends
Operating & Technical Excellence
Apply a data-led approach using platforms and tools to analyze competitive spend, consumer behavior, category insights, and campaign performance
Synthesize consumer and competitive research into actionable planning recommendations
Demonstrate solid understanding of the Japanese media landscape and integrated planning principles
Support adoption of WPP planning and AI tools, enabling effective day-to-day use by the team
People & Team Contribution
Collaborate with the Client VP and Planning Director to build team capability and planning expertise
Mentor and guide junior team members, encouraging innovative and strategic thinking
Escalate performance or delivery risks proactively and support resolution
Commercial & Professional Standards
Demonstrate awareness of commercial and profitability considerations, supporting Planning Director and Client VP objectives
Actively contribute to continuous improvement in planning quality, processes, and ways of working
Key Performance Indicators
Product:
High-quality planning output and effective execution
Client:
Client satisfaction, retention, and contribution to strong agency evaluations
Commercial:
Support delivery of client profitability targets
People:
Positive Culture Amp feedback from managers, peers, and clients
Experience, Skills & Capabilities
7+ years' experience in media planning, with strong digital and performance media expertise
Fluent Japanese and business-level English
Strong analytical skills, particularly in consumer journey and audience-led planning
Results-driven mindset with the ability to deliver against targets
Proven client relationship management experience, including senior stakeholder interaction
Strong collaboration skills across teams, departments, and partner agencies
Ability to delegate effectively and communicate strategies and recommendations with confidence
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Tokyo WPPThe Associate Planning Director supports the delivery of high-quality, · insight-led media plans by translating business objectives into clear communications strategies and measurable KPIs. · This position is designed as a progression role toward Planning Director, · with increas ...
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Tokyo WPP Full time+The Associate Planning Director supports the delivery of high-quality media plans by translating business objectives into clear communications strategies. · ...
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Tokyo WPPThe Associate Planning Director supports the delivery of high-quality, insight-led media plans by translating business objectives into clear communications strategies and measurable KPIs. With a strong understanding of category and brand challenges, this role drives innovation th ...
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Tokyo, Japan WPPWe are looking for a talented and experienced Associate Planning Director to join our team in Tokyo. As a key member of our planning department, you will work closely with clients to develop and execute innovative media strategies that drive business results. With a strong unders ...
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