Freelance Japanese-English Paid Search Specialist

2ヶ月前

Tokyo Brafton
This is a remote freelance opportunity and is open to candidates throughout Japan. Please include a resume in English.
SUMMARY
The Freelance Paid Search Specialist works with Brafton's Director of Paid Search to create, polish, and execute successful PPC campaigns for our Japan-based clients. He or she is an independent contributor who is comfortable launching, managing and optimizing campaigns.

Core Competencies

  • Fluent in both English and Japanese (spoken and written) - able to translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance.
  • Proven experience managing Google Ads campaigns, including Search, Performance Max and Display. Ideally for B2B clients.
  • Experience with local keyword research tools and methods relevant to the Japanese market (beyond Google Translate or automated translation tools).
  • Strong ability to analyze search term reports and keyword data in Japanese to inform optimizations and negative keyword lists.

    • Strategic & Analytical Capabilities

  • Ability to provide strategic recommendations on targeting, ad structure, and messaging for Japanese campaigns.
  • Familiarity with regional performance reporting - able to prepare insights and metrics that roll up to a global PPC framework (e.g., separate but aligned reporting for Japan).
  • Comfortable collaborating asynchronously across time zones with English-speaking teams.

    • Professional Requirements

  • Minimum 2 - 3 years' experience in paid media, ideally with international campaign management exposure.
  • Strong communicator, with the ability to provide clear written updates and context behind optimizations.
  • (Nice to have) Background working with multinational or B2B clients where Japan was one of the target regions.
  • Native, Fluent or Professional Japanese language proficiency

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