Key Responsibilities:
- Lead and be accountable for achieving responsible channel KPIs by close communication with all stakeholders, also by setting promotion plans for each month.
- Identify the Net Sales growth opportunities of overall owned ecosystem and plan, lead and execute the new service/capability project cooperating with related functions especially for app.
- Lead and be accountable for achieving full price target by reviewing promotion plans with stakeholders and any other methods to drive app NS.
- Plan and manage for maximizing app installations including new member acquisition, conversion of existing members, increase active users to and minimization of uninstallment.
- Plan and drive app in-season commercial campaign, co-work with Digital Activation, Consumer Experience, Membership team to unleash sales potential.
- Drive / coordinate business planning of both adidas app and Confirmed app to drive communication and provide input/insights to digital activation / media team for upcoming investment planning, product launch plans etc.
- Summarize learnings and action proposal for next season and provide insights and recommendations to stakeholders for future season planning and continuous improvements.
- Continuously conduct / study local consumer insights of the consumers to ensure mid/long term strategy and priorities are set right in joined collaboration with brand and membership team to drive right communication.
- Closely collaborate with membership function to implement operation for MCBP opportunities.
- Collaborate with WHS-FI team to establish FI ecosystem strategy and identify opportunities to re-position Confirmed APP towards more Fashion and women consumer jointly with brand / digital activation
- Track and report LE/RFC of owned and apps weekly and monthly.
Key Relationships:
- eCommerce Consumer experience & DVM team
- eCommerce Analytics team
- eCommerce Buying team
- eCommerce Digital Operation team
- Finance team
- Digital Activation team
- Membership team
- Global digital team
- External agencies and technology partners
Knowledge, Skills and Abilities:
- Experience in planning/forecasting and managing high budgets while achieving high volume growth targets in eCommerce.
- Business experience in eCommerce Apps in consumer industries.
- Strong strategic and logical thinking
- Strong number and spreadsheet skills.
- Ambitious and results & profit oriented
- Curious and passionate about eCommerce and the contribution of different traffic channels
- Comfortable with the rapid evolution of eCommerce technology and excited to continue to develop and enhance your knowledge, skills and experience.
- Strong (written and verbal) communication and interpersonal skills
- Multinational corporation background and sensitive in cross-culture environment is a plus
Prerequisite Education and Experience/ Minimum Qualifications:
- Strong experience in working with app or mobile driven eCommerce platforms.
- University degree in Business or Marketing or equivalent professional experience, ideally in eCommerce
- Experience in consumer industry with at least 3 - 5 years in eCommerce business
- Business level English (verbal, writing, reading, call with global team)
- Business level Japanese (verbal, writing, reading, meeting with Japanese stakeholders)
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