Tokyo Adidas Full time
Purpose & Overall Relevance for the Organization: The goal of the eCommerce team is to deliver one integrated consumer journey to create a premium and seamless experience at every touch point that exceeds our consumer's expectation while meeting our targets. App plays a key strategic role in accelerating our digital brand eCommerce strategy in Japan. Winning on the mobile experience through app while delivering a premium end-to-end consumer experience will be the key to success for this role.

Key Responsibilities:
  • Lead and be accountable for achieving responsible channel KPIs by close communication with all stakeholders, also by setting promotion plans for each month.
  • Identify the Net Sales growth opportunities of overall owned ecosystem and plan, lead and execute the new service/capability project cooperating with related functions especially for app.
  • Lead and be accountable for achieving full price target by reviewing promotion plans with stakeholders and any other methods to drive app NS.
  • Plan and manage for maximizing app installations including new member acquisition, conversion of existing members, increase active users to and minimization of uninstallment.
  • Plan and drive app in-season commercial campaign, co-work with Digital Activation, Consumer Experience, Membership team to unleash sales potential.
  • Drive / coordinate business planning of both adidas app and Confirmed app to drive communication and provide input/insights to digital activation / media team for upcoming investment planning, product launch plans etc.
  • Summarize learnings and action proposal for next season and provide insights and recommendations to stakeholders for future season planning and continuous improvements.
  • Continuously conduct / study local consumer insights of the consumers to ensure mid/long term strategy and priorities are set right in joined collaboration with brand and membership team to drive right communication.
  • Closely collaborate with membership function to implement operation for MCBP opportunities.
  • Collaborate with WHS-FI team to establish FI ecosystem strategy and identify opportunities to re-position Confirmed APP towards more Fashion and women consumer jointly with brand / digital activation
  • Track and report LE/RFC of owned and apps weekly and monthly.


Key Relationships:
  • eCommerce Consumer experience & DVM team
  • eCommerce Analytics team
  • eCommerce Buying team
  • eCommerce Digital Operation team
  • Finance team
  • Digital Activation team
  • Membership team
  • Global digital team
  • External agencies and technology partners


Knowledge, Skills and Abilities:
  • Experience in planning/forecasting and managing high budgets while achieving high volume growth targets in eCommerce.
  • Business experience in eCommerce Apps in consumer industries.
  • Strong strategic and logical thinking
  • Strong number and spreadsheet skills.
  • Ambitious and results & profit oriented
  • Curious and passionate about eCommerce and the contribution of different traffic channels
  • Comfortable with the rapid evolution of eCommerce technology and excited to continue to develop and enhance your knowledge, skills and experience.
  • Strong (written and verbal) communication and interpersonal skills
  • Multinational corporation background and sensitive in cross-culture environment is a plus


Prerequisite Education and Experience/ Minimum Qualifications:
  • Strong experience in working with app or mobile driven eCommerce platforms.
  • University degree in Business or Marketing or equivalent professional experience, ideally in eCommerce
  • Experience in consumer industry with at least 3 - 5 years in eCommerce business
  • Business level English (verbal, writing, reading, call with global team)
  • Business level Japanese (verbal, writing, reading, meeting with Japanese stakeholders)


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