HCP Marketing manager

6日前

Tokyo Abbott
Job Summary: Develop external/internal communication strategies, create messages to inform/educate/persuade customers, and play a representative role to promote products and services. Enhance engagement with stakeholders, develop marketing materials, and create hospital channel initiatives. Execute marketing plans, monitor market situation, and analyze customer needs. Develop accurate forecasts, manage expenses, and track KPIs.

Key Responsibilities:

  • Create detailed product requirements and customer stories.

  • Plan and develop contents for field force to communicate with HCPs.

  • Develop effective marketing tools to drive customer demand.

  • Create hospital channel initiatives for engagement with KOLs and healthcare professionals.

  • Execute marketing plans based on doctor segmentation model.

  • Create and execute scientific conference and webinar participation plans.

  • Monitor and analyze market situation and customer needs.

  • Develop accurate forecasts and manage expenses.

  • Have good competitive intelligence and be the expert on market developments.

  • Support head of HCP marketing to create overall HCP strategies and plans.

  • Track KPIs to ensure execution of the marketing plan.

  • Consult with OEC to abide by Abbott's Code of Business Conduct and Ethics regulation.

  • Ensure regular communication to and from field force.



Minimum Skills Required:

  • Proven leadership skills with ability to set objectives and KPIs.

  • Ability to change behavior and excellent project management skills.

  • Excellent verbal and written communication skills.

  • Proven relationship management skills in working with internal and external stakeholders.

  • Delivering achieved results by building one team spirit.



Knowledge/Education Required:

  • Equivalent to Bachelor's degree in Communication or Language majors.



Experience Required:

  • Minimum 3 years' experience in sales (healthcare/medical/pharma experience preferred).

  • Minimum 3 years' experience in Marketing or Marketing communications.

  • Logical communication skills.

  • Project management skills.

  • Multi-tasking ability.

  • Proficiency in MS Office.

  • English: TOEIC score 750 above.

  • High passion/commitment for this role & responsibility.

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