BRAND DIRECTOR JAPAN
MISSION
You will be in charge of developing the brand equity of the Maison, attracting & developing local clientele, driving sales and setting up our retailer network (wholesale) in the market, accelerating business growth and brand desirability as well as orchestrating the 360° engagement plan and enabling the transformation of digital & client centricity in the local organization.
The mission is to lead the development of the Baume & Mercier brand in Japan.
The position is located in Tokyo and reports directly to the International Sales Director.
RESPONSIBILITIES
- Build and implement the yearly Business Strategic Plan and Budget
- Propose and implement the distribution strategy to achieve the annual sales objectives
- Define the distribution strategy and develop the business on all channels: Retail, Wholesale, ECOM and phone sales
- Prepare and implement action plans for the attainment of approved objectives with a smooth coordination amongst different parties.
- Elaborate and communicate the necessary reports (Sales Analysis including sell-out, sell-in, Financial, etc...)
- Maximize the network performance and anticipate trade evolutions and opportunities
- Develop solid partnerships and action plans with the trade
- Monitor in-store inventory levels and stock rotation
- Implement a sell out strategy and activation plan per account
- Develop the brand's presence and image in the market according to the guidelines
- Report key issues and activities to the Headquarters on a regular basis
- Prepare and present regular business reviews to brand management and watch division management
- Monitor and develop sales
- Manage key accounts (POS visits, replenishments, best sellers implementation...)
- Improve the brand coverage in the country, and open new qualitative and productive POS
- Implement productive assortments in all POS and improve replenishment process to ensure best sellers are always in store
- Propose and monitor the annual budget:
- Monitor the implementation and control of budget expenses
- Analyse and follow-up network sales and targets
- Provide sales analysis and financial reports to Headquarters
- Responsible for the local P&L
- Implement Marketing and Communication strategy, in line with Headquarters guidelines:
- Develop the marketing strategy and initiatives within the defined expenses envelope
- Manage all aspects of the brand's image building and development
- Monitor all co-op marketing investments and ensure they are in line with Headquarters' strategy
- Oversee and host Marketing and Communication events
- Entertain constructive relationship with local Media
- Represent and promote the brand towards the different clientele
- Monitor and benchmark competition
- Manage the Operations processes:
- Elaborate and submit in timely manner the annual sales forecast for each entity
- Coordinate the supply chain from ordering to shipping
- Monitor and follow up monthly forecasting and purchasing process
- Manage, monitor and optimize local stocks
- Monitor and support After Sales Service performance
- Manage the Baume & Mercier team in Japan
- Develop and manage a team covering Sales, Marketing, Communication and Operations functions.
- Define and communicate the mission and objectives to all team members, establishing priorities and assessing performance
- Develop a positive and entrepreneurial employee relations environment
EDUCATION
Bachelor's degree in Business Administration or MBA
COMPETENCIES
- Market and Team Management
- Operational Marketing and Communication project development
PROFESSIONAL EXPERIENCE
5 years of managerial experience in Luxury goods or High value product industry
LANGUAGES
English (required)
Japanese (required)
French is a plus
QUALITIES & SKILLS
Innovative, entrepreneur-minded, and solutions oriented, while keeping your feet on the ground. You like being in the field, visiting your customers and prospecting (at least 50% of activity)
Excellent Commercial background and negotiation skills
Proven commercial experience in luxury goods as well as in marketing-mix
Experience in managing a brand and/or a team
Strong communication skills
Flexible, pragmatic and service oriented
Result oriented
Good interpersonal skills
Good knowledge on Excel and Power Point presentation
Willing to travel a lot (Japan)
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