Position

Parfums Christian Dior Japon is part of the LVMH group, the largest luxury brand in the world. As a SOCIAL MEDIA SPECIALIST , you will play a role in shaping the brand's digital voice and consumer engagement strategy across key Japanese platforms, including X, @cosme, and LIPS. This position is reporting to DX, LINE & Social Senior Manager, and located in Tokyo.

Job responsibilities

ROLE OVERVIEW:

As Social Media Specialist, you will play a role in shaping the brand's digital voice and consumer engagement strategy across key Japanese platforms, including X, @cosme, and LIPS. This role goes beyond content execution requires a strategic mindset to translate consumer insights into actionable business intelligence, influence cross-functional planning, and drive brand equity in a highly competitive market. You will be responsible for managing content, campaigns, and budgets, while also leading social listening efforts to inform product development, marketing strategy, and retail activations. Your work will directly impact how Dior connects with Japanese consumers and adapts to evolving beauty trends and digital behaviors.

KEY RESPONSIBILITIES:

1) Strategic Content Planning & Execution

Develop and execute platform-specific content strategies for X, @cosme, LIPS, and other relevant channels, ensuring alignment with brand positioning, campaign objectives, and consumer expectations. Integrate retail and store activations into the broader digital narrative to drive omnichannel engagement.

2) Campaign & Budget Management

Oversee social media campaign planning and budget allocation, ensuring optimal resource use and measurable ROI. Collaborate with internal teams to align campaign KPIs with broader marketing and business goals.

3) Performance Analytics & Reporting

Deliver regular performance reports and strategic dashboards that go beyond metrics—providing insights, learnings, and recommendations to inform future initiatives. Present findings to internal stakeholders and global HQ to support data-driven decision-making.

4) Global & Local Alignment

Act as a strategic liaison between Japan and global HQ, ensuring local execution reflects global brand guidelines while adapting to the nuances of the Japanese market. Provide feedback to HQ based on local insights and consumer behavior.

5) Cross-Functional Collaboration

Partner with Product Marketing, PR, E-commerce, LINE, and Retail teams to co-develop integrated campaigns that leverage social media as a key consumer touchpoint. Contribute to 360° planning with a digital-first perspective.

6) Social Listening & Consumer Intelligence

Lead social listening efforts to monitor brand sentiment, identify emerging trends, and uncover unmet consumer needs. Translate findings into strategic recommendations that inform product innovation, content development, and risk mitigation.

7) Trendspotting & Innovation

Stay ahead of evolving beauty trends, platform algorithms, and consumer behaviors. Proactively identify opportunities for digital innovation and pilot new formats or engagement models to keep Dior at the forefront of social media excellence.

Profile

REQUIRED QUALIFICATIONS:

3+ years of experience in social media strategy, digital marketing, or social listening within the beauty, luxury, or FMCG sectors.

• Proven ability to extract and synthesize consumer insights from social listening tools and translate them into strategic actions.
• Hands-on experience managing content and campaigns on Japanese platforms (X, @cosme, LIPS), including retail/store-related promotions.
• Budget management skills and experience measuring campaign effectiveness.
• Demonstrated success in collaborating with global HQ and cross-functional teams to align local execution with brand strategy.
• Native-level Japanese communication skills and business-level English proficiency.
• Strong analytical and strategic thinking capabilities, with a passion for consumer behavior and digital storytelling.
  High adaptability and resilience in fast-paced, dynamic environments.

PREFERRED QUALIFICATIONS:

• Deep understanding of Japanese digital culture, social platforms, and influencer ecosystems.
• Proficiency in social listening and analytics tools (e.g., Meltwater, Talkwalker, Brandwatch).
• Experience leading cross-functional projects within global organizations.

Additional information

Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.

By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.

To go further, with Dior.

PARFUMS CHRISTIAN DIOR MAISON

Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies' style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to "leave a trail of desire in a woman's wake". This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines.

The current-day trustees of this legendary expertise – Francis Kurkdjian, Perfume Creation Director, and Peter Philips, Creative and Image Director for Dior Makeup – are the heirs to Christian Dior's perfectionism. The worldwide renown of the House's creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.