We are on the hunt for an analytical and strategic Senior Digital Planner to play a pivotal role in the crafting and execution of digital initiatives for our team. Working on one of our most important clients, Haleon, you will be an integral member of the digital team, delving into campaign briefs, supporting holistic digital strategies, and applying your digital expertise to develop tailored responses and channel strategies. This role is hands-on, focusing on performance optimization, embracing automation, and maintaining a robust testing approach. You will be pivotal in driving client results, working under the guidance of senior management, all while nurturing key relationships with our key media partners.
Strategy & Planning:
- Assist in developing and executing digital campaigns for your clients under the guidance of senior digital managers ensuring they dovetail seamlessly with the marketing strategy.
- Keep abreast of digital trends, tools, technologies, and practices, particularly within the Japan market.
Campaign Management:
- Work closely with the campaign implementation team to ensure that campaigns are set up correctly, running properly and all taxonomy rules are followed
- Support the management of accounts on platforms such as Meta, Google, Yahoo, as well as programmatic partners
Optimization & Analysis:
- Monitor campaign performance, assisting in the optimization to hit KPIs and adhere to budgetary constraints.
- Use analytics tools to help generate insights and actions from campaign data.
- Support the modification of the digital strategies in response to campaign analytics and market trends.
Collaboration & Reporting:
- Collaborate with the client, planning teams, data specialists, and global counterparts to ensure campaign success.
- Help produce reports that track campaign performance, offering insights and strategic recommendations.
- Participate in partner meetings to discuss performance, opportunities, and audits.
Financial Management:
- Aid in managing and reporting on digital budget spend to ensure effectiveness and ROI.
- Assist with financial processes to guarantee precise invoicing and budget management.
Continuous Learning:
- Stay informed of industry trends related to your clients and its competitors.
- Understand and apply the cultural and market-specific nuances of the Japan market to enhance campaign effectiveness.
- A Bachelor's degree in marketing, business, or related field, or equivalent experience.
- At least 6+ years of experience in digital planning
- Familiarity with the digital advertising landscape, with a preference for those with knowledge of the Japan market.
- Detailed understanding of key media platforms such as Meta, Twitter, TikTok, YT, and programmatic
- Solid analytical skills, comfortable in analysing media reports to generate initial insights to performance.
- Effective communication skills, both written and verbal
- Proficiency in Japanese; English language skills would be highly beneficial
Be a part of the Publicis Groupe family - one of the world's most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering:
- A hybrid, full flex work style, with 3 days a week spent meeting your clients and/or colleagues face to face.
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
- A culture of open feedback and support to reach your goals through our Career Conversations program
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network
- And many more benefits, including a range of leaves, health related support, and so forth.
#LI-Hybrid
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