Shinagawa Barry Callebaut Group ¥600,000 - ¥1,800,000 per year
About The Role


As the Marketing Director for BC Japan, this role is responsible for developing and implementing our brand portfolio and innovation strategy of Barry Callebaut's Gourmet and Food Manufacturers division across the various market segments in Japan & Korea to fuel our business growth with artisans and mass retail brands.

The position will identify key growth drivers for the priority market segments and ensure excellence in execution at the customer level of new concepts, brand activation and new launches.

As a member of the Japan Leadership Team, this position will play a pivotal role for Japan management.

Key Responsibilities Include

Activities include :
"Customer Journey & Market Intelligence", "Product Portfolio Management & Development" and "Local Market Activation"

Customer Journey & Market Intelligence:

Market/Segment Strategy :
Define specific market & segment strategy/priorities, Understand competitor sets & role of chocolate in each product segment, Establish product segment priorities, winning concepts, opportunity scoping by markets
Governance of Inspiration/Co-creation process : Ensure effectiveness and executional excellence of Inspiration/Co-creation (joint workshop with customers) process.
Consumer Market Insights(CMI) : Plan & execute consumer studies (e.g. insights activation workshop) when necessary, Maintain & update CMI resources to stay on trend.

Digital Marketing:
Define/execute digital marketing roadmap to further penetrate the Japan & Korea market.

Product Portfolio Management & Development:
6

Ps Management:
Manage 6Ps (Proposition, Product, Packaging, Price, Place, Promotion) of product range which includes USP's (Unique Selling Position), range architecture, sell-in story (value-based) and consumer validation

Project Management/Pipeline Development:
Manage innovation project and Develop pipeline based on in depth market/product segment knowledge
Portfolio Simplification, Harmonization & Gap-filling

Product Marketing & Comms:
Ensure new product launches & communication (incl. digital), Create year-long activation programs & assets

Performance Tracking:
Track/monitor performance, P&L & MTP (mid-term plan) forecast

Local Market Activation:

Solution Selling:
Work closely with local commercial teams in proactive solution selling (Inspiration/Co-creation), Based on sales' customer strategy, plan out in-market customer engagement/activation programs, Manage execution with local sales, application/chef resources

Local Market Adaption & Execution:
Adapt global/regional marketing assets to suit local context, Localize insights materials/concepts to support local customer presentations
Execute new product launches locally
Work closely with internal stakeholders (e.g. Managing Director, Sales, R&D, Chocolate Academy and Finance) and external stakeholders (e.g. key customers and distributors)
About You

Bachelor Degree in Marketing or related field
Master Degree in Marketing, Food Science or similar (Preferred)
Min 10 years of marketing experience in B2C FMCG beverage or food industry with international experience or exposure

Excellent language skills:
Fluent in Japanese - Proficiency in English required
Experience in translating consumer and market understanding into powerful concepts
Experience in leading innovation projects
Experience in digital communication
Japanese with international experience or exposure
Strong business acumen
Strong analytical skills and business acumen
Hypothesis building/verification skills
Project/Program management skills

At Barry Callebaut, we are committed to Diversity & Inclusion.

United by our strong values, we thrive on the diversity of who we are, where we come from, what we've experienced and how we think.

We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong.

#oneBC - Diverse People, Sustainable Growth.
Show more Show less

  • Shinagawa Barry Callebaut Group ¥600,000 - ¥1,800,000 per year

    As the Marketing Director for BC Japan, this role is responsible for developing and implementing our brand portfolio and innovation strategy across the various market segments in Japan & Korea to fuel our business growth with artisans and mass retail brands. · Customer Journey & ...


  • Shinagawa-ku, Tokyo Barry Callebaut Group ¥600,000 - ¥1,200,000 per year

    This role is responsible for developing and implementing our brand portfolio and innovation strategy across various market segments in Japan & Korea to fuel business growth with artisans and mass retail brands. · Key Qualifications IncludeBachelor Degree in Marketing or related f ...


  • Tokyo Partners Consulting

    We're seeking an exceptional Marketing Director, Japan to drive brand performance across premium beauty portfolios while developing the marketing organisation. · This transformative role combines hands-on leadership with strategic oversight, offering the unique chance to shape co ...


  • Tokyo Partners Consulting

    Lead Japan's premier personal care marketing opportunity where strategic vision meets team excellence. We're seeking an exceptional Marketing Director, Japan to drive brand performance across premium beauty portfolios while developing the marketing organisation. · Orchestrate com ...


  • Tokyo Wolt ¥4,000,000 - ¥12,000,000 per year

    As Marketing Director for Wolt Japan, you'll be at the helm of one of the fastest-scaling apps in the country, leading a powerhouse team that's building something truly unique in the market. · Strategic Planning: Developing and executing comprehensive marketing plans, including b ...


  • Tokyo, Japan Wolt ¥120,000 - ¥240,000 per year

    As Marketing Director for Wolt Japan, you'll be at the helm of one of the fastest-scaling apps in the country, leading a powerhouse team that's building something truly unique in the market. Japan is one of Wolt's most strategic markets globally, and we're just getting started. Y ...


  • Tokyo, Japan People Story ¥4,000,000 - ¥12,000,000 per year

    We are seeking an experienced and dynamic Managing Director to drive our next phase of growth and success. · Strategic Leadership: Define and execute the agencys vision and long-term growth strategy, aligning with market trends and client needs. · Operational Oversight: Manage da ...


  • Tokyo Ultragenyx Pharmaceutical Full time¥10,000,000 - ¥20,000,000 per year

    Reporting to the VP, GM of Ultragenyx Japan, the successful candidate will direct launch preparation and pre-launch marketing initiatives in collaboration with the Japan team and Global team. · Work closely with the Global marketing teams to lead the development of Japanese marke ...

  • Director, Japan

    2ヶ月前


    Tokyo Hong Kong Tourism Board

    At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences t ...

  • Director, Japan

    2ヶ月前


    Tokyo Hong Kong Tourism Board

    We are passionate about showcasing Hong Kong as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. · Devise the overall ...


  • Tokyo Intuitive ¥10,000,000 - ¥20,000,000 per year

    The Endoluminal Director, Japan Sales and Marketing role will guide the company through the pre-commercial phase into product launch and sales of the Ion Endoluminal System in Japan. · Hire, develop & lead commercial sales and marketing teams · Coach the team towards high perform ...


  • Minato Philips Full time¥6,000,000 - ¥10,500,000

    The People Rewards Specialist 60 is responsible for creating and updating Rewards policies, assessing budgets for various programs, ensuring they align with market trends and company's Rewards' strategy, working under general supervision. · Creates and assesses budgets for merit ...


  • Minato Apple Full time¥4,000,000 - ¥10,000,000 per year

    We are the marketing engine that drives Japan commercial marketing programs across new product introductions, affordability programs, and key seasonal campaigns and promos including Japan New Year, Japan New Life, Back to School and Holiday among others. · Support the strategic d ...


  • Tokyo Pure Storage ¥8,000,000 - ¥15,000,000 per year

    We are looking for a senior field marketing manager to drive various marketing activities in Japan and run end-to-end cross-channel marketing programs to support our growing Japan-based sales teams to achieve their targets as well as help drive our brand in the region. · Generate ...


  • Tokyo Pure Storage Full time¥6,000,000 - ¥12,000,000 per year

    We are looking for a (Senior) Field Marketing Manager to drive various marketing activities in Japan, and run end-to-end cross-channel marketing programs to support our growing Japan-based sales teams to achieve their targets as well as help drive our brand in the region. · Gener ...


  • Tokyo ELSA, Corp ¥900,000 - ¥1,200,000 per year

    We are seeking a Marketing Manager, Japan who will own country-level marketing programs with a primary focus on influencer marketing, while also supporting paid media and CRM initiatives. · Develop and execute end-to-end influencer programs in Japan across YouTube, TikTok, Instag ...


  • Minato Barclays Full time¥10,000,000 - ¥20,000,000 per year

    To monitor and analyse market activity for potential signs of abuse or manipulation, verifying that there is adherence to regulatory requirements and internal policies and taking action to mitigate market misconduct. · Oversee and lead the Japan market surveillance team responsib ...


  • Tokyo Pure Storage ¥2,000,000 - ¥2,500,000 per year

    We're in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry. · This type of work—work that changes the world—is what the tech indu ...


  • Tokyo Pure Storage Full time¥2,000,000 - ¥2,500,000 per year

    We're in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry. · This type of work—work that changes the world—is what the tech indu ...


  • Tokyo Careers at Eucalyptus Full time¥1,500,000 - ¥2,000,000 per year

    We're looking for a bold strategic Marketing Leader to accelerate one of Eucalyptus' fastest-growing brands in Japan. · ...


  • Tokyo Munich Re ¥1,000,000 - ¥1,500,000 per year

    We are looking for a competitive professional to join our origination team in Tokyo who wants to be a part of our Munich Re Markets Division and use their skills, experience and ideas to drive the growth and expansion of the successful business at Munich Re. · Interexchange and c ...