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Job Function:

Digital Marketing

Job Sub Function:

Digital Marketing Strategy

Job Category:

People Leader

All Job Posting Locations:

Chiyoda, Tokyo, Japan

Job Description:

General Summary / 職務概要

This position leads performance marketing initiatives aimed at driving both retention of existing ACUVUE users and acquisition of new-to-ACUVUE users, as part of the company's strategic shift toward critical business model innovation (mid-long term).

It involves analyzing, optimizing, and providing actionable insights for all initiatives and content across e-commerce platforms to maximize ROI and contribute to EC sales growth.

This role is responsible for executing all online marketing activities effectively, improving cost-efficiency, and aligning with the company's broader marketing strategies. It also focuses on delivering insights to maximize sales and ROI. ROI will be evaluated across platforms, with the setting of appropriate KGI, KPI, and tracking indicators, and an agile PDCA cycle will be implemented to foster continuous improvements. Results and insights will be shared with management and relevant stakeholders

Duties & Responsibilities / 職務および職責

• As a key senior member of EC LTs, drives Japan Vision Care's mission to expand EC leadership and the penetration of ACUVUE digital experiences
• Leads performance marketing initiatives by forming alliances with 1st-3rd party data, managing data through platforms & owned store such as Yahoo, Rakuten, Amazon, and others. Focuses on both short-term NTS contribution and mid-long term brand value and LTV growth.
• Oversees 1st-3rd party data management and utilization across patient and consumer P2P networks to deliver end-to-end digital experiences and expand ACUVUE user data coverage.
• Leads efforts to analyze patient and consumer behavior/purchase data, contents, media plan, gaining insights to understand their needs and wants in a data-driven manner with agility
• Collaborates proactively with other EC teams, to deliver a seamless end-to-end digital experience and effective planning from a patient/consumer-centric perspective.
• Builds strong partnerships and demonstrate leadership in working closely with Brand Marketing, Media team, SAM & SFE, Business Intelligence, IT/Technology, and other stakeholders.
• Clearly defines the roles of key stakeholders and respective teams across various channels, contributing to the development of optimal TTL (through-the-line) channel strategies.
• Coordinate with digital agencies and platform partners as needed, and conduct analyses in collaboration with market data sources such as GfK, Nint etc.
• Development of future media platform strategy, & data strategy incl. the new technology

Key Requirements (skills, competencies, experiences, certifications) / 必要要件(スキル、知識、経験、資格)

Professional and Academic Experiences

• At least 7 years of relevant experience in digital marketing, e-commerce, or connected commerce, with strong expertise in data management skills in agency or company side.
• Minimum 3 years of experience as a people manager, leading and developing teams.
• Deep and comprehensive understanding of digital ecosystems and solutions within B2C or FMCG industries, including their benefits and challenges. Familiarity with how these connect with consumer experiences to challenge the status quo or pursue ambitious goals is highly advantageous.
• Proven experience in data-driven decision-making and optimization of marketing campaigns.
• Hands-on experience with digital advertising platforms such as Google Ads, Facebook Ads, or DSPs.
• Strong skills in KPI setting, tracking, and results visualization

Skills & Competencies

• Extensive knowledge of e-commerce and connected commerce, data management and utilization, digital analytics tools, digital marketing, and technology architecture implementation.
• Strong sense of responsibility and accountability to lead projects and deliver expected results by clearly understanding the company's vision, goals, and objectives, while engaging team members and cross-functional stakeholders.
• Proven track record of making objective-led, data-driven decisions with excellent performance.
• Adaptable and flexible to change, with a willingness to learn and adopt new methods and ways of working.
• Ability to manage multiple tasks, budgets, and resources effectively in a fast-paced environment with competing priorities.
• Skilled in team building and leadership.
• Fluency in English, including excellent written, verbal communication, and presentation skills (preferred)

【社内の方へ】

応募の際はAskGS内の社内公募ガイドラインをご一読いただき、応募ください。18か月未満の方は応募前に上長及び担当BUHRの許可を取ってから応募ください。複数同時応募不可になります。

在籍期間に関わらず、書類選考を通して1次面接に進んだ場合は、社内公募に応募し選考に進むことを上司に報告してください。

社内紹介を行う場合は、Career Hub上の"社内紹介制度の概要"の詳細を理解した上で、コンプライアンスを守って紹介したものとみなします。

Required Skills:

Preferred Skills:

Brand Positioning Strategy, Content Management, Content Marketing, Cultural Communications, Customer Analytics, Developing Others, Digital Channels, Digital Marketing, Digital Trends, Inclusive Leadership, Leadership, Operational Excellence, Report Writing, Stakeholder Engagement, Strategic Thinking, Team Management, Technologically Savvy

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