WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.
Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.
WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
About The Role
The Media Planning Associate Vice President serves as the lead of a team/pod or market, responsible for a set of Media campaigns. The role is ultimately responsible for ensuring that budget is used optimally through the lens of campaign objectives and the universe of available inventory, both during tactical planning, and ongoing cross-channel optimizations.
The Associate Vice President will also have oversight and responsibility for the day-to-day management of the tactical media plan and its proper implementation, working to implement the brand's overall media strategy in the context of changing marketplace conditions and opportunities. This role is responsible for demonstrating a strong working knowledge of the media space and available media research. The role sets the tone for how the account is managed by assuring focus on key client objectives and Essence best practice.
Some of the things we'd like you to do
- Oversight of all deliverables produced by pod/market, either by direct or delegated means Direct responsibility for the performance of assigned media dollars against their intended outcome, across both brand and DR objectives
- Responsible for expressing the rationale behind media investment decisions and evidencing the performance versus expected outcomes
- Responsible for quality of Planning Milestone Meetings ( strategic/tactical presentations, post campaign analysis), playing a key role for priority campaigns
- Point of escalation for team issues (within and outside of team)
- Process /workflow enhancement, growing Essence's capability, increasing work quality, making us more efficient, or increasing Essential satisfaction
- Responsible for setting quality standard for 1(+) planning deliverables and improving them via team/client feedback and incorporation of evolving external context
- Support new business pitches with leadership by developing plan/presentation
- Assist with new client onboarding and play a large supporting role for Client Services in ensuring the success of the new client
- Thought leadership expressed as press quotes, published articles, and POVs
- Accountable for external recognition and awards submissions, at least 1 per quarter
- Manage 2-4 direct media planning reports to support career growth/development
- Partnering with Client Service to balance capacity and profitability
A bit about yourself:
- At least 10 years of working experience with B2B and SMB exposure
- 5 to 7 years' experience in the Digital Media or Advertising field
- Ability to forecast outcomes of brand/DR campaigns and manage spend
- Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
- Strong written and verbal communication skills across all platforms
- Solid grasp of digital marketing, especially a deep knowledge of digital media
- Ability to adhere to and meet deadlines and project manage multiple campaigns
- Proven problem solving skills and ability to think outside of the box
- Ability to work independently and collaborate in a team environment
- Strong organizational skills, detail-oriented and capable of multi-tasking
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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