事業内容
ミッション「ADVOCACY for CHANGEMAKERSー社会変革の実装パートナー」を掲げ、大企業(内資・外資)からスタートアップ企業・NPOや財団まで、広範な領域の企業・団体の戦略立案から実行までをサポートするコンサルティングファームです。
・パブリック・アフェアーズ(法制度・政策などの"ルール・メイキング"の構想と働きかけや、政府・自治体などとの関係構築・コミュニケーション支援)
・社会課題関連PR支援(Advocacy/Thought LeadershipのためのPR)
・Social Goodの社会実装のための事業開発・ブランド開発・クリエイティブ開発支援
などに強みを持ちます。官僚、議員、議員秘書、NPO、研究者、民間大企業、スタートアップ、事業開発、ブランディング、ジャーナリスト、アーティストなど、多彩なバックグラウンドのメンバーからなるハイブリッド・チームでもあります。
当社マカイラについて
マカイラは、「ADVOCACY for CHANGEMAERSー社会変革の実装パートナー」をミッションに、テクノロジー、カルチャー、ソーシャルの3領域で、イノベーションの社会実装を目指す変革者たちを支援する、パブリックアフェアーズの専門ファームです。
パブリックアフェアーズとは、「企業・団体等が事業目的の達成のために行う、公共・非営利分野や社会への戦略的関与活動」であり、「非市場戦略の立案と実行」でもあります。
マカイラでは、非市場戦略のコンサルティングから、政策リサーチ・政策提言、ロビイング、セクター間連携のコーディネーション、シンポジウム・イベント企画、メディア・リレーション、事業開発・ブランド開発やキャンペーン企画、各種のクリエイティブ制作まで、広範なパブリックアフェアーズ活動を、多彩なプロフェッショナルが支援します。
Job Responsibilities(職務内容)
You will be at the forefront of supporting clients' communication activities by accurately grasping domestic and international media environments and social trends, and through research and the creation of appealing content.
You will also be responsible for disseminating necessary information and conducting negotiations (such as exhibiting at events) as Makaira strengthens collaboration with various stakeholders outside Japan (including government, politics, current and potential client organizations and companies).
It is not necessary to do everything alone; the objective is to achieve success in internal and external projects that contribute to social consensus building, alongside senior members, including the CEO.
- Job details
- Research & Analysis (PR work focus)
- Research on domestic and international media coverage, social media, and public opinion trends (mainly in English)
- Analysis of communication activities of clients' industries and competitors
- Drafting of reports based on analysis results (Japanese/English)
- Preparation of meeting minutes (Japanese/English)
- Content creation & media relations support
- Drafting of press releases, opinion pieces, social media posts, etc. (Japanese/English)
- Creation and management of media lists, support for coordination with journalists
- Planning and operation support for press conferences and events
- Project operation support
- Setting up and coordinating meetings with clients
- Progress management of tasks and information sharing within the team
国内外のメディア環境や社会のトレンドを的確に捉え、リサーチや魅力的なコンテンツ制作を通じて、クライアントのコミュニケーション活動の支援の前線に立っていただきます。
また、マカイラが日本国外の各ステークホルダー(行政、政治、クライアントである団体や企業、クライアントとなり得る候補を含む)との協働を強めるにあたって必要な情報発信や折衝(イベント出展等)を担っていただきます。
全てを1人で行う必要は無く、CEOをはじめとする上位メンバーとともに、社会の合意形成に貢献する社内外のプロジェクトの成功を目指すことが目的です。
※業務内容
・リサーチ&アナリシス(PR業務中心)
・国内外の報道、SNS、世論の動向リサーチ(英語でのリサーチが中心)
・クライアントの属する業界や競合他社のコミュニケーション活動分析
・分析結果に基づく報告資料(日本語・英語)のドラフト作成
・会議の議事録作成(日本語・英語)
・コンテンツ作成&メディアリレーションズのサポート
・プレスリリース、論説記事、SNS投稿等の草案作成(日本語・英語)
・メディアリストの作成・管理、記者との連絡調整サポート
・記者会見やイベントの企画・運営補助
・プロジェクト運営サポート
・クライアントとの会議設定・調整
・タスクの進捗管理、チーム内の情報共有
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