Consumer Marketing Assistant Manager, Estee Lauder Lux Skincare

13時間前

Chiyoda Estée Lauder - Brand Full time

Consumer Marketing Assistant Manager, Estee Lauder Lux Skincare

Description

Overview:

  • Accountable for developing and implementing the GTM strategy for Estee Lauder's Luxury Skincare including luxury service and media activations
  • Accountable for developing a marketing calendar including new product launch, re-promote and promotions for Estee Lauder's Luxury Skincare
  • Accountable for developing a monthly marketing plan and sales building block for Estee Lauder's Luxury Skincare

Key Responsibilties:

  • Develop and refine the GTM strategy of Estee Lauder's Luxury Skincare: luxury services and media model
  • Drive the expansion of luxury services, partnering with the Brand Education & Marketing and Commercial teams
  • Plan and execute media campaigns for new launches and re-promote including owned, earned and paid media, working with media agency and internal partners
  • Plan and execute CRM campaigns including DM, eDM and Line, working with internal and external partners
  • Develop an annual and quarterly marketing calendar including product launches, media campaigns, and CRM activations
  • Plan and execute promotional sets
  • Plan and execute PR events and creative briefing
  • Lead B&M promotions and VM
  • Collaborate with Online team for Online Maximization

Qualifications

  • Bachelor degree with 5-10 years working experience
  • Strong Marketing and analytical skills and business acumen in bringing actionable insights through analytics
  • Team player with strong interpersonal skills in interacting with all levels of management
  • Agility, innovative and attention to detail
  • Passion and experience in beauty and lux industry

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