Travel Retail_Brand Education Assistant Manager
Description
PRIMARY FUNCTION
The primary role of an Assistant Education Manager is responsible for implementing Brands' Global/Regional Education Strategy and Guidelines and align it with Travel Retail APAC overall strategy to the entire Japan and Mid-Pacific region. She/he will partner closely with all division stake holders in the Brand to develop effective training for all the Beauty Advisors and Generic Staff across the designated region. She/he has to ensure relevant content are customize and adapt diversified training in both digital and field guide to her/him team members. She/he should be competent to develop retail dynamic alongside with her/him team and ensure sales excellence. She/he will work closely alongside with Regional Education Director to drive productivity and growth across the region in Japan and Mid-Pacific.
RESPONSIBILITIES
1) Training Development and Execution
- Plan and execute seasonal seminars and all education programs according to individual market launch strategy in order to ensure both promoters and Beauty Advisors are equipped to achieve their sales objectives
- Conduct Seasonal Learning Lab Seminar to support new launches to all Estee Lauder Beauty Advisors and Generic Staff for both Japan and Mid-Pacific regions. The prospective Education Manager will train in line with Travel Retail APAC education strategies, calendar, programs and materials provide by Global and Regional Education Director
- Work closely with local Sales team to support the development of Beauty Advisors, plan and organised post follow-up training to strengthen training content
- Educate Beauty Advisors and Generic Staff of product knowledge and selling strategies to enable them to consistently achieve an Estee Lauder High-Touch experience
- Adapt seminar strategy to custom-fit needs of each Travel Retail market / retailer and level of audience to ensure immediate translation of learning and provide feedback on market needs to Regional Education Director
- Develop and adapt relevant training content to implement to the respective region according to their learning capabilities
2) Coaching and Talent Development
· Represent the brands as a role model, set the example and provide direction to the Beauty Advisors
· Coach and motivate Beauty Advisors based on individual talent and skill to drive sales objectives and brand equity in Travel Retail environment
· Ensure consistent grooming and hygiene standards and in-store sales & services behaviour of Beauty Advisors
· In partnership with sales partners, assess (or appraise) Beauty Advisors skills and identify developmental needs for the market
· Communicate with sales partner / retailer to ensure consistent in-store message; develop, execute and follow up on focus-door action plans i.e. pre, during and post–visit
· Grow Sales and Education Executive (SEE) / Airport Coordinator (APC) skills by leveraging their coaching and leadership capabilities; plan counter-specific goals and Beauty Advisors' development strategies that lead to the achievement of retailer and market objectives / goals
3) Collaboration and Partnership
- The role requires the candidate to partner with all Brand division to achieve Brand objectives and engage team members to align with Brand strategy.
- Strengthen one team spirit and partner with retailer to support training program from the Brand.
- Play a key role in coordinating and collaborating with APAC affiliates/Regional team on consolidated tasks such as translations, adaptation and delivery of education materials (incl. customization), launch of education programs etc.
- Collaborate with Affiliate's education for training support or sharing resources
- Align and engage team members to achieve Brand objectives
4) Program administration and logistic management
- Perform fundamental education administration to all training matters, incentive program, organizing workshop and conferences that impact Beauty Advisors across the regions
- Support digital learning and perform supporting training logistic and administrative duties that involve 3rd party vendor
- Manage Travel & Entertainment and Training budget
- Ensure Field Staff are adequately supplied with uniforms
- Generate reports to reflect market status and provide education feedback
- To be involved in the planning and execution of the annual Education Meeting and Retention program which aims to boost Beauty Advisors' morale and motivation
- To leverage event to provide clear communication on the brand direction and vision
- Collate education related reports for Global accountability to Regional Education Director
Qualifications
REQUIREMENTS
· University degree holder preferred
· Background in Cosmetic, Beauty, Personal Care, Luxury Goods with a preference in Travel Retail fast moving consumer goods
· 5 years related experience in luxury Beauty Brand experience
· Excellent communication skills in English (both oral & written). And the ability to support translation
· Strong preference for prior experience in Japan education training
· Excellent verbal and written communication skills, both in person and virtually
· Strong in social media influencing on Brand Essence and strong in digital capability
· Ability to be flexible and grow and change with the role
· Enthusiastic team-player with high-level of emotional intelligence
· Ability to be flexible and grow and change with the role
· Passion for multi-national environments and multi-cultural consumers
· Strong in presentation and people skills
· Proactive, high energy self-starter and able to motivate team members
· Passionate and influential
Willing to travel (60%) and able to handle a hectic work travel schedule
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Chiyoda Estée Lauder - Brand Full timePRIMARY FUNCTION · The primary role of an Assistant Education Manager is responsible for implementing Brands' Global/Regional Education Strategy and Guidelines and align it with Travel Retail APAC overall strategy to the entire Japan and Mid-Pacific region. She/he will partner c ...
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Chiyoda Estée Lauder - Brand Full timeTravel Retail_Brand Education Assistant ManagerPRIMARY FUNCTION · The primary role of an Assistant Education Manager is responsible for implementing Brands' Global/Regional Education Strategy and Guidelines and align it with Travel Retail APAC overall strategy to the entire Japan ...
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