About Brand ブランドについて
shu uemura is a brand founded by a legendary Japanese make-up artist, Mr. Shu Uemura. The brand empowers Asian millennials for self-exploration so that they dare to claim their point of view, their personality and their creativity. The brand's fundamentals are: cutting-edge makeup artistry, Japanese mastership and Asian expertise and inclusivity.
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Department Overview 部署概要
shu uemura international Division is a Brand Head Quarter located in Tokyo office. The mission of the Division is to create the global business growth strategy and drive the implementation in orchestration with local countries.
Attraction of this position 本ポジションの魅力
International culture: The DMI team directly reports to France headquarters. The team is a mix of Japanese and international members.
Excellent internal career mobility: Various options to rotate / step-up to other functions within shu international, other brands within/out of Japan High-quality Team: Strong team across the various functions, full of creativity and inspiration.
Skills you can grow: Product development, International project lead, Marketing strategy building,
Team Structure 組織構造
Report line: Marketing manager in charge of the category business unit (icons makeup, icons skincare, color)
Key Relationship カウンターパート
Internal (within Division): Marketing Manager, Director / Division GM / Customer Experience / Communications / Atelier Team / E-commerce & CRM, etc.
Internal (out of Division): Key countries such as Japan, China, Korea / Asia Zone team / France HQ / R&I
External: Advertising vendor / Production agency
Key Job Accountabilities 主要職務
To develop innovative products, renovate pillars-product for the international brand panier to ensure continued worldwide growth for the brand
Collect, compare and synthesize international market data relevant to their category (consumer, markets,
competition, country, digital...), generate insights and suggest actions based on findings
Develop new, different, better concepts consistent with the brand's sense of purpose
Orchestrate the product development process including monitoring the departments involved
Write marketing mix recommendations (IMC//Digital/Retail) for product launches or renovations
Assist in the development of creative material in line with the brand's integrated-communication platform
Write country implementation kits providing advice and recommendations on the marketing mix
Exchange constantly with the zones and strategic countries for their category, provide them with support
Effectively prepare clear messages and convincing speech to present to senior management.
Develop shade briefs in alignment with project's concept and with the help of makeup artists and counterparts
Must Have Aspects 必須項目
Product sensitivity with passion for beauty products and details
Logical and analytical thinker with business mind
Proactiveness, agility and flexibility
Clear and persuasive communication skill
English at advanced - fluent level
Preferred Qualification 希望項目
. Cosmetics or fashion, marketing-related background
. Marketing experience more than years, ideally product development
. If not, someone who has a very strong sense or interest of brand, products, textures or fragrance, creation, and art so on
. Strong interest in cosmetic beauty business
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