JOB TITLE:
Senior Digital Communication specialist
Key Responsibilities
This Senior Digital Communication specialist position will primarily focus on the LRP brand. Leveraging a
deep understanding of both the mass-market and dermatological skincare landscapes, this role will
analyse consumer needs, market trends, and competitor strategies to drive sustainable growth for
brand.
LRP Digital Communication
To define, plan and implement full funnel brand digital communication strategy in consistency from
advocacy to digital and review media with the international strategy.
Increase the brand awareness & equity with high trust score as a skincare brand.
Develop contents to enrich online and offline communications and drive sales objectives. Gather local
needs and find relevant creative partners
Implement efficient PR/digital touch point and monitor ROI with media and influencer agencies.
Link digital communication to BTQ/SHOP to bring traffic.
Represent and be the brand spokesperson for external targets including celebrities, KOLs, beauty
experts and key media (including traditional and digital publishers).
Organize Brand PR events with good brand executions.
Maintain and protect the brand's reputation, anticipate and manage crisis.
Analyze brand's and competitors' interactive activity to make recommendations to management
Ensure a strong presence on social media, with a deep understanding of each network's specificities and
consumers' expectations
Collaborate with HQ digital team to optimize the actions in Japan
Must have aspects
Both Japanese/English language skills:
Intermediate or higher
Preferred Aspects
Experience in digital communication experience combined with a science-based educational background
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