JOB TITLE: Senior Digital Communication specialist
Key Responsibilities
This Senior Digital Communication specialist position will primarily focus on the LRP brand. Leveraging a
deep understanding of both the mass-market and dermatological skincare landscapes, this role will
analyse consumer needs, market trends, and competitor strategies to drive sustainable growth for
brand.
LRP Digital Communication
- To define, plan and implement full funnel brand digital communication strategy in consistency from
advocacy to digital and review media with the international strategy.
- Increase the brand awareness & equity with high trust score as a skincare brand.
- Develop contents to enrich online and offline communications and drive sales objectives. Gather local
needs and find relevant creative partners
- Implement efficient PR/digital touch point and monitor ROI with media and influencer agencies.
- Link digital communication to BTQ/SHOP to bring traffic.
- Represent and be the brand spokesperson for external targets including celebrities, KOLs, beauty
experts and key media (including traditional and digital publishers).
- Organize Brand PR events with good brand executions.
- Maintain and protect the brand's reputation, anticipate and manage crisis.
- Analyze brand's and competitors' interactive activity to make recommendations to management
- Ensure a strong presence on social media, with a deep understanding of each network's specificities and
consumers' expectations
- Collaborate with HQ digital team to optimize the actions in Japan
Must have aspects
- Both Japanese/English language skills: Intermediate or higher
Preferred Aspects
- Experience in digital communication experience combined with a science-based educational background
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