Tokyo L'Oréal

JOB TITLE: Senior Digital Communication specialist

Key Responsibilities
This Senior Digital Communication specialist position will primarily focus on the LRP brand. Leveraging a

deep understanding of both the mass-market and dermatological skincare landscapes, this role will

analyse consumer needs, market trends, and competitor strategies to drive sustainable growth for

brand.

LRP Digital Communication

  • To define, plan and implement full funnel brand digital communication strategy in consistency from

advocacy to digital and review media with the international strategy.

  • Increase the brand awareness & equity with high trust score as a skincare brand.
  • Develop contents to enrich online and offline communications and drive sales objectives. Gather local

needs and find relevant creative partners

  • Implement efficient PR/digital touch point and monitor ROI with media and influencer agencies.
  • Link digital communication to BTQ/SHOP to bring traffic.
  • Represent and be the brand spokesperson for external targets including celebrities, KOLs, beauty

experts and key media (including traditional and digital publishers).

  • Organize Brand PR events with good brand executions.
  • Maintain and protect the brand's reputation, anticipate and manage crisis.
  • Analyze brand's and competitors' interactive activity to make recommendations to management
  • Ensure a strong presence on social media, with a deep understanding of each network's specificities and

consumers' expectations

  • Collaborate with HQ digital team to optimize the actions in Japan

Must have aspects

  • Both Japanese/English language skills: Intermediate or higher

Preferred Aspects

  • Experience in digital communication experience combined with a science-based educational background


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