Job Description
Business Analyst — Marketing Analytics & Reporting
Location: Flexible (Houston, TX or Remote/Minnesota preferred)
Target Start: Early January 2026 (potential for earlier start)
Duration: Ongoing contract; potential to convert to full-time
Tools: Excel, Power BI, Microsoft Teams, Fieldglass
Overview
Our healthcare client is seeking an experienced Business Analyst to support marketing, reporting, and data-driven decision-making across a highly matrixed and fast-moving environment. This role is ideal for someone who can turn complex data into clear, compelling insights while partnering closely with marketing, account management, and product teams.
The ideal candidate brings 5+ years of analytical experience—preferably within healthcare—and thrives in environments undergoing organizational change and integration.
Core Responsibilities
- Analytical Reporting: Build, manage, and maintain targeted lists (current members vs. prospects), campaign lists, and other data sets needed for marketing and outreach.
- Self-Sufficient Work Execution: Independently own ad-hoc analysis and create monthly performance reports without heavy oversight.
- Insightful Storytelling: Translate complex data into clear, narrative-driven insights for marketing specialists, account teams, and product stakeholders.
- Performance Benchmarking: Assess campaign performance against historical baselines and industry standards.
- Cross-Functional Collaboration: Partner closely with marketing to understand campaign objectives and tie data back to business context and strategy.
- Data Visualization & Reporting Tools: Utilize Excel and Power BI extensively to prepare, automate, and present reporting dashboards.
Desired Skills & Attributes
- 5+ years of analytical experience, preferably within healthcare or similarly regulated industries.
- Strong ability to partner with marketing teams and interpret campaign nuances.
- Experience in fast-paced, matrixed organizations with shifting priorities and integrations.
- Highly organized with strong verbal and written communication skills.
- Comfortable with ambiguity and proactive in asking questions, clarifying scope, and surfacing insights.
- Adaptable, collaborative, and eager to support evolving data needs during organizational transitions.
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