Responsibilities
We're seeking a savvy, strategic communicator to spearhead external storytelling for TikTok Shop in Japan and help launch the next wave of social shopping. TikTok Shop is TikTok's e-commerce solution fully integrated into the app.
This role sits within our Global Communications team and will work closely with the local TikTok Shop Operations, Business and Product teams in Japan as well as cross-functional teams such as legal, GR and policy teams. This role will be critical in supporting TikTok Shop's expansion into Japan with core responsibilities including building local narratives, devising communications strategies and advising business and product teams on a range of topics including product positioning, market trends and external issues. This role will also support communications efforts related to TikTok Shop's presence in Japan.
In this exciting role, you'll showcase how TikTok Shop is making a positive impact for merchants, small businesses in Japan, spotlight how we're building a positive shopping experience for our community and demonstrate our commitment to creating a safe and positive platform experience.
Responsibilities
Lead TikTok Shop communications efforts in Japan, and be the first point of contact for local operations and business teams
Craft clear, compelling narratives that advance TikTok Shop's business goals and resonate with sellers, creators, and shoppers.
Build strong relationships with top-tier nationals and trade press, proactively securing coverage, managing inquiries, and managing sensitive news cycles and issues as they arise.
In partnership with market comms leads in Japan, handle inbound press inquiries and engage with media on a range of issues.
Train and coach executives and subject-matter experts, equipping them with concise messaging for interviews and in-person events. Staff interviews and events on site.
Review TikTok Shop externally facing content in Japanese including seller communications, presentations, seasonal promotions, logistics updates and more for accuracy and reputational risks.
Work cross-functionally with regional and global communications teams based on regional and market needs to drive clear narratives about our business product, partnerships and vision.
Serve as the primary Comms POC for local XFN partners (marketing, operations, policy, legal, creator partnerships), ensuring message alignment and advising on market trends, potential risks, and opportunities specific to the Japanese market.
Qualifications
Minimum Qualifications
Fluent in Japan and English (spoken and written)
BA/BS degree or equivalent experience required
Proven understanding of the Japanese media landscape
Minimum 5 years PR/Communications experience gained working in consumer facing brands
An excellent communicator who can successfully build relationships with key stakeholders both internally and externally.
Understanding of the Japanese e-commerce/retail industry and deep understanding of public opinions and media sentiment about commerce
Ability to multitask efficiently under pressure and ambiguity, with self-starting and motivated attitudes in a cross-cultural and fast-paced environment.
Preferred Qualifications
Crisis & issues management experience
A team player who can lead projects and strong project management skills
Experience working in social media, Internet, Technology companies.
Experience working in cross-border, multi-cultural environment is preferred.
Ability to cope well and gain trust with a broad spectrum of internal stakeholders, proven track record of working in a dynamic and large organization is preferred;
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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