Greater Sapporo Hyatt Centric

Organization- Hyatt Centric Sapporo
Summary
Hyatt Centric Sapporo is preparing to make its debut in one of Japan's most dynamic cities—where nature, culture, and creativity converge. Located just steps from Sapporo Station, our hotel will be the perfect launchpad for curious travelers eager to explore Hokkaido's vibrant urban energy and breathtaking landscapes.

As Director of Marketing and Communication, you will lead the hotel's brand positioning and storytelling strategy. From bold campaigns to media relations and local partnerships, you'll shape the hotel's identity and connect with guests through authentic and engaging experiences.

Rooted in Hyatt's Purpose —" We care for people so they can be their best"—you'll inspire a creative team and bring the Hyatt Centric brand to life in Sapporo.

サマリ

ハイアットセントリック札幌は、北海道・札幌の中心に誕生するライフスタイルホテルです。札幌駅からすぐの好立地にあり、都市の活気と自然の美しさが共存するこの街で、国内外の好奇心旺盛なトラベラーに向けて、ユニークな滞在体験を提供します。

マーケティング&コミュニケーションディレクターとして、ホテルのブランドポジショニングとストーリーテリング戦略をリードします。大胆なキャンペーン、メディア対応、地域連携を通じて、ホテルの個性を形づくり、ゲストとのつながりを深めます。

ハイアットのパーパス「思いやりの心で相手の『最高』を導きだします」を体現し、クリエイティブなチームを牽引し、札幌でハイアットセントリックブランドを体現します。

Key Responsibilities

  • Lead marketing and communication strategy for pre-opening and ongoing operations
  • Develop brand campaigns, media plans, and storytelling content
  • Manage PR, social media, and influencer partnerships
  • Collaborate with Sales, F&B, and Operations teams
  • Monitor brand performance and guest engagement metrics
  • Recruit, train, and develop the Marketing team
  • Promote a culture of creativity, care, and innovation

主な業務内容

  • 開業準備および運営におけるマーケティング・広報戦略の統括
  • ブランドキャンペーン、メディアプラン、ストーリーテリングの企画・実施
  • PR・SNS・インフルエンサー連携の管理
  • 営業・料飲・運営部門との連携
  • ブランドパフォーマンス・ゲストエンゲージメント指標の分析
  • マーケティングチームの採用・研修・育成
  • 創造性・思いやり・革新を重視した文化の推進

Qualifications

  • Degree in Marketing, Communications, or related field
  • Minimum 2 years' experience in marketing leadership role in a lifestyle or luxury hotel
  • Pre-opening experience is highly preferred
  • Strong creative, strategic, and communication skills
  • Fluency in Japanese and English

応募資格

  • マーケティング、コミュニケーション、または関連分野の学位
  • ライフスタイルまたはラグジュアリーホテルでのマーケティング管理経験(最低 2年)
  • ホテルの開業準備経験があれば尚可
  • 優れた創造力、戦略的思考力、コミュニケーション能力
  • 日本語と英語の卓越した会話・読み書き能力


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