Tokyo Shiseido

Location: Shiodome

Division: ELIXIR Global Brand Unit

Job level: Assistant Brand Manager

Reports to: Group Manager (GG10 or 11)

Contract type: Full-time

「エリクシール」は、フランス語の elixir を語源に、年齢にとらわれることなく、

ひとりひとりの肌の美しさを最大限に引き出す、「奇跡の一滴」でありたいと願い、1983年に誕生しました。

以来、時代と共に変化する人々の価値観やライフスタイルに合わせて、コラーゲン研究と共に常に進化を続けてきた、日本シェアNo.1のスキンケアブランドです。

エリクシールは、日本での実績をもとに、台湾、中国、ベトナム、シンガポール、タイ、そして各国の免税店に広がっており、

資生堂の中でも、中長期で注力すべく、プレミアムスキンビューティ―ブランドとして位置づけられる重要ブランドです。

そんなエリクシールののヘッドクオーターで、日本をはじめとしたアジアのお客さまに向けて、店頭でのコンシューマーエクスペリエンスプランを立案し、

各国のビューティーコンサルタント(BC)トレーニングマネージャーに対する、トレーニングの企画・推進をリードする、Associated Brand Manager を募集いたします。

このポジションでは、ブランド・各商品に関する店頭応対の情報開発、トレーニング内容の企画・推進のプロジェクトリードだけでなく、

長期的なオフラインリテール戦略立案に参画し、ブランディングに寄与することができます。

また、日本市場はもちろんのことですが、アジアを中心とする海外市場のニーズを捉え、

グローバルスケールでのオフラインでのコンシューマーエクスペリエンスをマネージするというダイナミックなご経験ができます。

Roles & Responsibilities(業務内容)

■オフラインでコンシューマーエクスペリエンス戦略の策定

BC counseling/trainingの領域において

・市場・ブランド・生活者・カスタマー・競合などの視点から仮説を立て、調査・必要データ・情報を収集分析してレビューし、ブランドの課題を抽出し、優先順位を明確にする

・ブランドが目指すべき目標・KPI、有効な資源を設定し、戦略を提案する

■オフラインでのコンシューマーエクスペリエンスプランの立案

BC counseling/trainingの領域において

・ブランド戦略およびリージョンの戦略に沿った、目標を達成するための、期間ごとのプランを提案する

■オフラインでのコンシューマーエクスペリエンスプランの推進

BC counseling/trainingの領域において

・ブランド戦略・ガイドライン・プランに沿ったアクティビティプランを、リージョンが立案できるように、リードする

・リージョンのプランの実行状況・ガイドライン合致・KPI達成度合いを確認し、ギャップがある場合はその要因を特定し、最適化策をリージョンと協議し、推進する

・起こりうるリスクを事前に発見し、防止措置もしくはコンティンジェンシープランを提案し、推進する

・タスクのスケジュール設計・管理・調整を行う

Requirements(必要な能力/経験/資質)

・5年以上の(ファッション・ビューティ関連の)対面販売における、リテールプランの立案の経験

(企画力、実行力、マネジメントスキル、コーチングスキル)

・対面販売における、トレーニングの企画・実施の経験(加点ポイント)

・精緻な分析と洞察力、および、戦略的思考

・自ら変化を求める高い行動力

・ビジネスレベルの日本語、英語力

・多様な文化におけるコミュニケーション経験

・PCスキル(Word, Excel, PowerPoint)



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